On October 3rd, Rue Miche officially opened its second branch at Union Square — marking a new chapter for the city’s creative fashion scene.

Born from a collective spirit, Rue Miche has always stood for the new generation of style — unafraid to experiment, redefine, and express. The grand opening of Rue Miche L’édition was more than just an event; it was a celebration of youth, individuality, and the evolving rhythm of Vietnamese fashion.

From designers and creators to stylists and street photographers, the evening brought together a community that shapes how fashion feels today — raw, authentic, and full of energy.

As Rue Miche expands into its new home at Union Square, it continues to build a hub for fashion-lovers, emerging labels, and creative voices to connect and thrive.

Because the future — as always — belongs to those who dare to define it.