With a passionate love for Pearls, after many years of researching, Entrepreneur Bui Thi My Canh has established the Pearl jewelry brand in 2012 - Long Beach Pearl. The first Long Beach Pearl showroom is located in Phu Quoc (inside Long Beach Center building) with luxury Pearl jewelry lines which are suitable for many different customers. Until today, Long Beach Pearl owns 20 showrooms, shops & boutique from the North to the South of Vietnam : Hanoi, Danang, Nha Trang, Cam Ranh, Mui Ne, Ho Chi Minh City & Phu Quoc Island City, becoming a leading Pearl jewelry brand in Vietnam. Moreover, Long Beach Pearl is a reliable & strategic partner of many fashion & jewelry brands in Vietnam and internationally.

With the aim of honouring women, Long Beach Pearl is the only brand that makes hand-crafted Crowns for the most famous & reliable beauty contests in Vietnam : Miss Vietnam, Miss Universe Vietnam, Miss World Vietnam. On the other hand, Long Beach Pearl also work with many famous fashion designers and fashion brands : Vo Cong Khanh, Cong Tri, Do Manh Cuong, Hoang Hai, Le Thanh Hoa, Adrian Anh Tuan, VuNgoc&Son...In 2019, Long Beach Pearl jewelry appeared in New York Fashion Week, officially marks a new journey in international market.

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