Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

 Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.