Celebrating Women’s Day at Union Square

This Women’s Day, Union Square became a space of celebration — where every smile, surprise, and snapshot reflected the beauty and strength of women in their own unique light.

Across the weekend, visitors were greeted with a touch of delight at our “Ring for Flowers” booth. With a simple ring of the bell, a surprise bouquet appeared — an unexpected gesture that brightened countless faces and reminded us how small moments can make a big difference.

 

   

A Joyful Mid-Autumn at Union Square

This Mid-Autumn season, Union Square came alive with colors, creativity, and laughter as families and friends gathered to celebrate one of the most beloved traditions of the year.

The festive décor filled the halls with the soft glow of lanterns and hand-painted masks, creating a warm, nostalgic atmosphere where modern city life met timeless heritage. Guests were invited to join in the joy through our mask-painting workshop, a special activity open to shoppers with bills at Café U, bringing out the artist in everyone, young and old alike.

From each brushstroke to every shimmering lantern, Union Square was transformed into a space of togetherness and imagination. Thank you to everyone who shared these beautiful moments with us. May the spirit of Mid-Autumn continue to light up your days ahead.

Celebrate Tết Lunar New Year 2025.

Explore vibrant decorations inspired by renewal, luck, and prosperity for the Year of the Snake. From intricate lanterns to bold floral and bamboo installations, every entrance at Union Square captures the festive spirit of Tết. Stop by, enjoy the joyful atmosphere, and take a moment to snap a memory with our striking displays.

 

Join us and make this Tết unforgettable! 🐍✨

Wishing you a Merry Christmas!

This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





Life framed: On Screen, Off Screen

We invite you to see screens not just as devices, but as reflections of a world where online and offline seamlessly intertwine.

Our content dives into “Digital Duality,” where screens reveal both the lives we curate online and the real moments we experience beyond them.

 

 

We’re exploring how screens shape our daily lives—serving as go-to hubs for connection, creativity, and expression. With vibrant, playful visuals, we’re giving a fresh perspective on our screen-filled days and how tech weaves into who we are. By using screens as symbols of individuality, we’re rethinking what’s possible and bringing bold, modern stories to life.

 

 

Enjoy exploring this blend of life on and off screen in unexpected ways!

Celebrating Women in Full Color

Colors are more than just visual. They tell stories, reflect emotions, and help shape moods. For Vietnamese Women’s Day, we wanted to celebrate the magic of colors in women’s lives. And what better way to do it than through a video campaign featuring three remarkable women: Nicky Khanh Ngoc, Thao Tam, and Minh Ha.

 

 

In this campaign, each of these women shared the colors that hold special meaning in their lives while engaging in activities they love—or even trying something new for the first time. Whether through their favorite creative outlets or new experiences, they reflected on how these colors empower, comfort, and express who they are.

 

 

This Women’s Day, it’s an opportunity to reflect on the colors that inspire confidence and bring comfort. Whether it’s the bold hue of a favorite lipstick, a beloved outfit, or a shade that lifts the spirit, colors have a way of brightening life in meaningful ways.

 

 

At Union Square Vietnam, we celebrate all the women who bring color into the world. Here’s to a vibrant Vietnamese Women’s Day!