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171 Dong Khoi, Ben Nghe
Ward, District 1, HCMC,
Vietnam

Monday - Sunday
10:00 - 21:00

See map

Category: Culture & Art

Life framed: On Screen, Off Screen

Posted on by mkt.team

We invite you to see screens not just as devices, but as reflections of a world where online and offline seamlessly intertwine.

Our content dives into “Digital Duality,” where screens reveal both the lives we curate online and the real moments we experience beyond them.

 

 

We’re exploring how screens shape our daily lives—serving as go-to hubs for connection, creativity, and expression. With vibrant, playful visuals, we’re giving a fresh perspective on our screen-filled days and how tech weaves into who we are. By using screens as symbols of individuality, we’re rethinking what’s possible and bringing bold, modern stories to life.

 

 

Enjoy exploring this blend of life on and off screen in unexpected ways!

Celebrating Women in Full Color

Posted on by mkt.team

Colors are more than just visual. They tell stories, reflect emotions, and help shape moods. For Vietnamese Women’s Day, we wanted to celebrate the magic of colors in women’s lives. And what better way to do it than through a video campaign featuring three remarkable women: Nicky Khanh Ngoc, Thao Tam, and Minh Ha.

 

 

In this campaign, each of these women shared the colors that hold special meaning in their lives while engaging in activities they love—or even trying something new for the first time. Whether through their favorite creative outlets or new experiences, they reflected on how these colors empower, comfort, and express who they are.

 

 

This Women’s Day, it’s an opportunity to reflect on the colors that inspire confidence and bring comfort. Whether it’s the bold hue of a favorite lipstick, a beloved outfit, or a shade that lifts the spirit, colors have a way of brightening life in meaningful ways.

 

 

At Union Square Vietnam, we celebrate all the women who bring color into the world. Here’s to a vibrant Vietnamese Women’s Day!

A Season of Joy Begins

Posted on by mkt.team
Experience the Mid-Autumn Festival at Union Square, where the magic of the harvest moon and cherished traditions come alive. The full moon’s glow reminds us to treasure the love and unity that family and customs bring to our lives.
Centuries ago, Vietnamese children celebrated the Mid-Autumn Festival with traditional toys and lanterns. Our handmade lanterns honor this rich heritage, featuring designs such as the Dragon, symbolizing wisdom and courage, and the Butterfly, representing gentle beauty and good fortune. The Carp lantern signifies triumph and the journey from humble beginnings to great success.
Discover the artistry of these unique decorations throughout our entrances and pick up a note about their significance from the baskets in our Dong Khoi lobby.

Discover Botanical Couture at Union Square

Posted on by mkt.team

Floral fashion and botanical designs have long been celebrated for their beauty, but at Union Square Vietnam, we’re adding a fresh twist inspired by the book "Shoe Fleur", published in 2007 by renowned artist Michel Tcherevkoff. This imaginative collection of botanical shoes and accessories sparked our creativity to craft botanical couture in the form of two dresses displayed in a garden setting. Given our location in the vibrant heart of Vietnam, we chose to highlight tropical flowers and plants, reflecting our rich local biodiversity and cultural heritage.

 

 

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From 19.-23.7., we warmly invite you to admire our exquisite handcrafted botanical dresses and pls step behind the dresses to snap a memorable photo of you and your friends!

 

 

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Visit us at the Dong Khoi Lobby during Union Square’s opening hours.

We look forward to welcoming you!

Mother's Day

Posted on by mkt.team

This Mother's Day, Union Square Vietnam is delighted to launch a heartwarming campaign that showcases the diverse roles of mothers in our community. This series features inspiring stories from women who seamlessly blend their professional expertise with the profound journey of motherhood, setting remarkable examples for the next generation.

Our campaign captures unique moments of creativity and style, featuring a fashion director who embraces the special experience of styling his own mother for the first time. This poignant collaboration highlights the deep bond and mutual admiration between them.

 

 

We also share the story of a creative director and entrepreneur, who not only excels in her career but also cherishes her role as a mother to two young children. She advocates for the power of self-expression and confidence, teaching her children the importance of being comfortable and happy in their own skin.

 

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Adding a touch of creativity to our series, a chief content director and her daughter share their love for arts and crafts, illustrating the joy and connection found in simple, shared activities.

 

 

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Stay tuned as Union Square Vietnam continues to celebrate these extraordinary women through stories and a special video tribute this Mother’s Day. Join us in honoring the strength, love, and creativity of all mothers in our community.

A Lunar New Year's Breeze

Posted on by mkt.team

As the Lunar New Year dawns, Ho Chi Minh City transforms into a dazzling spectacle of color and tradition. But within the heart of this vibrant city, a haven of exquisite luxury awaits - Union Square. Here, Tet's magic unfolds in a breathtaking display of intricately designed carp fish and blossoming spring flowers, inviting you to wander through an enchanting oasis where happiness, prosperity and good fortune intertwine.

Immerse yourself in the spirit of renewal and discover the magic of Tet like never before.

Chúc mừng năm mới!