Mother's Day

This Mother's Day, Union Square Vietnam is delighted to launch a heartwarming campaign that showcases the diverse roles of mothers in our community. This series features inspiring stories from women who seamlessly blend their professional expertise with the profound journey of motherhood, setting remarkable examples for the next generation.

Our campaign captures unique moments of creativity and style, featuring a fashion director who embraces the special experience of styling his own mother for the first time. This poignant collaboration highlights the deep bond and mutual admiration between them.



We also share the story of a creative director and entrepreneur, who not only excels in her career but also cherishes her role as a mother to two young children. She advocates for the power of self-expression and confidence, teaching her children the importance of being comfortable and happy in their own skin.


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Adding a touch of creativity to our series, a chief content director and her daughter share their love for arts and crafts, illustrating the joy and connection found in simple, shared activities.



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Stay tuned as Union Square Vietnam continues to celebrate these extraordinary women through stories and a special video tribute this Mother’s Day. Join us in honoring the strength, love, and creativity of all mothers in our community.

Celebrating Women's Day

This Women's Day, on Friday, March 8, 2024, Union Square is dedicating a day to honor and celebrate the amazing women in our lives. We believe in making this day extra special for every woman. Join us at the Đồng Khởi Lobby, where we'll share joy, laughter, and flowers.

Exclusive for This Day: Beautiful Flower Bouquets Giveaway! 🌹

As a token of our appreciation and love, we're giving away stunning flower bouquets from 11:00 am to 3:00 pm. It's our way of saying thank you to all the incredible women who inspire and empower us every day.

Make sure to spread the word and invite your family, friends, and colleagues to visit us on Women's Day. It's an opportunity to make their day as special as they are to you. Let’s come together to celebrate the extraordinary women in our lives and make this Women's Day unforgettable.

See you at Union Square on March 8th!


A Lunar New Year's Breeze

As the Lunar New Year dawns, Ho Chi Minh City transforms into a dazzling spectacle of color and tradition. But within the heart of this vibrant city, a haven of exquisite luxury awaits - Union Square. Here, Tet's magic unfolds in a breathtaking display of intricately designed carp fish and blossoming spring flowers, inviting you to wander through an enchanting oasis where happiness, prosperity and good fortune intertwine.

Immerse yourself in the spirit of renewal and discover the magic of Tet like never before.

Chúc mừng năm mới!

[Ô by L'OFFICIEL 2023] The Body of Art

We’re excited to have L’Officiel with us this week for their exhibition 'The Body of Art', a place that consistently honors the power of the human form, leaving an indelible mark in both art and fashion. From impressive sculptural forms to meticulously crafted designs, this exhibition weaves a captivating narrative, seamlessly merging the realms of fashion, technology, and art.

Get ready to immerse yourself in an enchanting experience that awaits your presence.

📍OPENING HOURS: 10 AM - 8 PM | 08 - 11.12.2023
📍LOCATION: Union Square Building - 53 Lê Thánh Tôn, District 1, Ho Chi Minh City

Watches & Wonders 2022: Bravery of conquering the time

As the "keepers of time", mechanical watches have an experienced elegance that stands peacefully beyond the flamboyant race of smart watches. Elegant and humble. Not turbulent, yet nevertheless persisting throughout time to triumph over time.

That is why the luxury watch exhibition Watches & Wonders 2022, which will take place at Palexpo Exhibition Center from March 30 to April 5, has piqued the interest of collectors all over the world. The event is a tour back in time from the past to the future, revealing an eye-catching, emotional feast of the mechanical and craftsmanship miracles of approximately 40 notable watch brands.


Geneva - The inception of mechanical watch drive your spiritual journey


Lake Geneva, the crystal sky, and the bustling city, with an overhead perspective of the Rhone River port and the snow-capped Alps. All images are from the Watches & Wonders 2022 teaser, a charming high-end watch industry expo in Geneva: Mechanical wristwatches have a tremendous appeal and are filled with pride for enthusiasts.

This year, Watches & Wonders is organized in two formats: in gallery and online, to exhibit extraordinary timepieces from 38 companies such as Patek Philippe, Rolex, Chopard, Hublot, TAG Heuer, Tudor and Chanel, Sinn, Louis Erard…

Not only with the presence of famous brands, Watches & Wonders 2022 is an opportunity to validate the skill of enthusiastic emerging businesses.


No limit for perfect handiwork to unleash creativity


Patek Philippe is stirring up worldwide collectors as the heart of the show. For the first time, two seemingly incompatible functionalities coexist on the same timepiece: Annual Calendar and Second Time Zone in Annual Calendar Travel Time. With up to 8 patents, this timepiece is a great demonstration of the art of craftsmanship. Another significant distinction is that Travel Time readily mimics complicated moves to show the precise time in local time rather than "home time."

An iPhone with the latest version might excite you, but that sensation will pass and be replaced by something else.  With Patek Philippe watches,you possess the passion and love that remains constant and accurate despite life's ups and downs. This is exactly how the tourbillon works smoothly, virtually totally eliminating faults caused by gravity's impact.


Similarly, it is unusual to find a brand that deviates from the standard to manufacture watches as timeless as Hermès watchmaking artisans. The Hermès Arceau Le Temps Voyageur dial watch, inspired by the desire to see the world, is a fantasy voyage with the convenience of getting anywhere in a few steps. The beauty of time shows itself in hypnotic clarity when viewed through the orbit of the watch.


The Immortality of an opulent wristwatches

A masterpiece of art never goes out of vogue. That is why the Vacheron Constantin Historiques 222 watch was chosen as the winner of this year's Watches & Wonders by foreign journalists.

The Vacheron Constantin Historiques 222 is regarded as the masterwork of spirits seeking new experiences. The case, dial, and strap are all constructed of pure gold, and the bezel with engraved grooves is all delicate and careful, deserving of the title "wonder of marvels."

Historiques 222 was inspired by the original 222, which debuted in the 1970s. This year is also regarded as the "end of the era" of mechanical watches due to the quartz crisis and the debut of the low-cost battery-powered quartz movement. In just 13 years (from 1970 to 1983), approximately 1000 watch brands disappeared, including several well-known names. Nonetheless, Vacheron Constantin, the world's oldest watchmaker (more than 280 years), survived the crisis and has been revived in splendor till this day.

If the Historiques 222 was born in a time of crisis, the Chopard Alpine Eagle was born during the "recovery period" of mechanical watches. St. Moritz was founded in the 1980s, when Sir Karl-Friedrich Scheufele was only 22 years old.

The Alpine Eagle is a sports watch with a highly polished body and bezel that epitomizes Chopard's distinct style. The hour hands and indexes inside the dial are all constructed of rose gold plated with Rhodium and coated with Super-Luminova material for easy viewing in low light circumstances. The second hand is particularly created to be aesthetic while emulating the majestic "snow eagle" plume.


As the time goes on people become more impatient. However the ticking sounds like regular breathing, reminding us of our interests, aspirations, and ideals.

Is it for this reason that, despite all of the hard laws of elimination, mechanical watches continue to be revered by collectors?