Hermès opens a new expanded store in HCMC's Union Square

Hermès is delighted to announce the opening of a new duplex store within the Union Square in Ho Chi Minh city, Vietnam, on the 16th September 2022. The dual-aspect unit spans on two floors, a significant expansion from its former location in an adjacent unit, allowing visitors to explore all 16 Hermès métiers - including, for the first time, the beauty offering. The new store occupies a noteworthy corner spot in Ho Chi Minh city's vibrant District 1, overlooking both the city's grand 19th-century opera house and the tranquil Lam Son Square. 

Conceived by the Parisian architecture agency RDAI, the store opens directly onto the historic Dong Khoi Road. Its distinctive façade integrates woven wooden panels which offer a subtle nod to Vietnam's artisanal weaving tradition and ensure light filters into the store. Inside, the space is characterized by a bold use of colour, which pays homage to local craftsmanship as well as the house's enduring savoir-faire. The palette draws on the classical French architecture of the city as much as the vibrant shades of the local landscape. 

Stepping into the store from the Dong Khoi Street entrance, guests are greeted with a striking display of women's silks, followed by the jewellery and perfume collections leading to leather goods beyond. A bright mosaic floor set with the emblematic Hermès ex-libris creates a cheerful atmosphere, inviting to discover the equestrian and homeware collections to the right. To the left, a sweeping staircase in tobacco-coloured stone with rusty-red metal railings and a leather-wrapped double handrail dissipates light through the space and leads to the second floor. 

Ascending the stairs, visitors discover a wooden version of the carré "Pégase Paysage" by Christian Renonciat, lacquered by local craftsmen, before being embraced by the rosy-toned environment that houses the women's ready-to-wear collections. Progressing to the airy jewellery and watches department leads to the men's ready-to-wear and the shoe collections. A warm ambiance is created by brightly hued carpets in patterns inspired by undulating rice terraces, with marmorino walls in terracotta shades for women and copper-yellow shades for men. Intimate spaces allow for surprises: the women's spacious fitting room, for instance, is lined in embroidered azure-blue fabric with dots of bronze, giving the impression of sparkling water. 

A series of custom windows by the Vietnamese sculptor Thai Nhat Minh have been commissioned to inaugurate the new store. Born in Vinh Phuc province, north of Hanoi, Thai Nhat Minh's work typically explores the simplification of form to capture emotion and spirit. For Hermès, the artist has created a typically animated work incorporating traditional paper flowers from Thanh Tien village in Phu Mau commune, which is renowned for making paper flower offerings, in particular lotus flowers. Featuring a "flower horse", a three- dimensional model of a horse made of paper, and submerged in a magical, surreal, and romantic world, the vitrines perfectly encapsulate the meeting of Hermès's equestrian heritage with Vietnam's traditional craft. 

An unabashed impulse for colour informed by the local landscape and an equally enthusiastic embrace of traditional craftsmanship ensures that this Hermès store will enchant both local clients and new guests alike. 

Since 1837, Hermès has remained faithful to its artisan model and its humanist values. The freedom to create, the spirit of innovation, the constant search for beautiful materials, the transmission of savoir-faire of excellence, and the aesthetic of functionality all forge the singularity of Hermès, a house of objects created to last. An independent, family-owned company which encompasses 16 métiers, Hermès is dedicated to keeping the majority of its production in France through its 52 workshops and production sites and to developing its network more than 300 stores in 45 countries. The group employs more than 18,400 people worldwide, including more than 11,500 in France, among whom more than 6,000 are craftsmen*. Axel Dumas, a sixth-generation family member, has been Hermès CEO since 2013. 

Founded in 2008, the Fondation d'entreprise Hermès supports projects in the areas of artistic creation, training and the transmission of savoir-faire, biodiversity, and the preservation of the environment. 

* As of 30th June 2022 

Find out more about Hermes here 

New Dior store at Union Square Saigon

 

Dior Debuts A New Store At Union Square, Saigon’s Premier Shopping Destination

 

With a spacious layout elaborately designed to encapsulate the luxury brand’s spirit, Dior at Union Square,  a new store in the heart of Saigon guarantees a unique experience for fashionistas from around the world.

Preserving the essence of the French Maison of Sir Christian Dior and his passion for art, the store’s creative interior designs, and decor reflect the brand’s audacious and quintessential identity. The store illuminates a radiant atmosphere with white and gold decor and a soft color palette highlighting the interior walls. Additionally, the interior of Dior is decorated with the original artworks from the prominent Negropontes Gallery in Paris accompanied by luxurious furniture brands like Agapecasa, Domeau Peres, Da le Espada, Massproduction, and Armenio. 

From the elite interior decor and architectural designs to the unique experience that the store has to offer, Dior at Union Square truly embodies the essence of the luxury brand by optimizing the use of space, allowing customers to flow freely to and from every corner of the store.

While the women’s section of the store is interspersed with a white, gold, and beige palette and a display area with ready-to-wear women’s designs, the men’s section is carefully curated with blue tones and gentle beige, emphasizing the masculine elegance of the men’s collection.

In addition to that, the space between the men’s and women’s sections is carefully crafted to include alternating displays of jewelry, accessories, shoes, and handbags, creating an all-encompassing shopping experience for Dior customers. 

But that’s not even the best part. 

Dior at Union Square offers a unique, VIP experience with unlimited customizations on a variety of products including the Dior Book Tote bag, the Saddle bag, shoes, and accessories, enabling customers to personalize their favorite items. This premier service integrates modern technology with the brand’s ability to improvise masterful designs in order to create the best product for its customers. Dior also includes an exclusive lounging area alongside the fitting rooms to enhance the shopping experience of Dior’s VIP customers. 

Being a local trendsetter or an international fashionmonger, you’re no stranger to Dior’s renowned Haute Couture. With every new store, Dior continues to empower women to rediscover joy, elegance, and beauty by revolutionizing the conventions of elegance and femininity. But the French Maison does not only create fashion, it creates an all-inclusive experience, from the architectural structures and interior design that customers see when they first enter the store to each clothing item that is worn. No matter where you are from or where you are heading, Dior will inspire you to embrace your extraordinary individuality. And now, you can get the full VIP experience at Dior Union Square.

7 Fashion Trends for Fall/Winter 2022

Despite the world being upended by a global pandemic and the rise of international crises in the last few years, 2022 is looking a bit brighter. Designers from all walks of life have grappled with the question: “How do we make clothes that’s reflective of the current state of the world?” As society begins to normalise, so too does the fashion industry. 

This year’s Fall/Winter Collections of 2022 presented at New York Fashion Week and Paris Fashion Week has taken the world by storm. From Saint Laurent’s sophisticated tailoring and re-imagined vision of the modern woman to Hermès’ construction of leather and fine knitting to convey the growth of femininity, as well as the strong personality in Christian Dior, this year’s runways made a way for classic fashion trends to re-emerge, this time with an audacious sense of new-age femininity. Featuring a cross-section between retro and modern patterns and traditional suits with a sprinkle of risque details, the Fall/Winter Collections of 2022 has got a whirlwind of edginess, 90’s throwback, festive colours, classy knits, oversized suits, and a whole lot of sequins. 

Without further adieu, here are the 7 Fashion Trends for Fall/Winter of 2022. 

 

Knits 

Knitwear is far from novelty, but the Fall/Winter Collections of 2022 have added some fresh and surprising elements. Feminine and sensual or classic and timeless, knitwear has been redesigned and crafted to express elegance with a pop of colour. Knubby, hand-knitted outerwear and oversized knitted coats have graced the runways in sophistication while other designers like Zoe Champion and Wei Lin have demonstrated a multitude of ways to play with the texture of this versatile material. 

Sweater weather has never looked better. From Dior’s striped sweaters, Ulla Johnson and Bevza’s lengthy and cozy sweater dresses to Fendi’s maxi knitted skirt, knitwear is back with more to accessorise than before and with a perfect opportunity to play up layering. 

 

Leather 

Designers have showcased their Fall/Winter Collections for 2022, and it’s clear that leather (and faux leather) is coming back in all forms. Hermès, Saint Laurent, Louis Vuitton, Christian Dior and all of our staple designer brands have utilised leather in a myriad of ways. 

From mini skirts and versatile leather jackets to handbags and leather boots, our favourite designers have highlighted the authenticity of the essence of leather while reconceptualizing this timeless material into modern-day pieces. New York Fashion Week has seen leather jackets and trench coats dominate the stage, a reminder that you can never go wrong with leather.

 

Chain Belts 

Although we’ve come a long way in 2022, the 90’s best of the best are still lingering with us. Hence, chain belts are going to be the queen of accessories this coming Fall/Winter, and Chanel is leading the way. 

Pair it with a high-waisted trouser and box-cut jacket or dress it down with low-cut pants, accentuating the midriff, and you’ve got a confident, bold statement on the scene.

 

Low-rise Pants 

While high-waisted pants have been dominating the market in the new era, low-rises are making a comeback. From designer brands like Bottega Veneta to Balenciaga, low-rise bootcut, cargo pants, and denim jeans are all hitting the runway in full force this season. 

The runways have demonstrated the versatility and class of exquisite low-rise trousers and denim, made loosely to sit along the hips, exposing a little midriff for our everyday, modern woman.

 

Sheer & Shiny 

Nothing says sultry and sexy more than a little shiny and sheer. Or in this case, a lot of sheer. Christian Dior, Tom Ford and Givenchy are spicing up this Fall/Winter season with elegant silhouettes and embellished sheer pieces. From metallic sheer dresses and colourful sheer tops to sheer black tights inspired by Blumarine and embroidered by Gucci, shimmery sheer and classic sheer accessories have broken through the barriers of Spring and Summer and made its way to our Fall/Winter collections. 

Trench Coats 

You can never go wrong with a statement trench coat, certainly not with the many iterations of trench coats featured in the Fall/Winter Collections. From its history of practical, military wear, the trench coat has transformed its way into our hearts as a simple, elegant, and functional piece that transcends gender lines. 

With classic felt material, the Christian Dior Fall/Winter collection of 2022 has made its mark in this year’s lineup. You can expect to see more of the casual, chic look pairing various types of trench coats. 

 

Bra Tops & Bralettes 

Bralette in the Fall or Winter? You might think we’re crazy, but that’s what the runways are cooking up this season. From Fendi’s neoteric cuts to Versace’s elegant patterns, bralettes are the microtrend for Fall/Winter 2022. 

Infuse a little sexy into your wardrobe by pairing bralettes and bra tops with oversized suits, suit jackets, or a pencil skirt, or you can dress it down with a baggy button-up worn open, or a pair of loose jeans. Best worn with loose, slouchy clothing, an embellished bralette is sure to make a statement. 

2022 will be the year for fashion’s comeback, and this time, with a sprinkle of nostalgia. We can expect to see brighter colours and unique textures recreated from vintage pieces as we head into the Fall and Winter, an indication and reflection of what designers and consumers alike are hoping for as we enter a new era.