Mother's Day

This Mother's Day, Union Square Vietnam is delighted to launch a heartwarming campaign that showcases the diverse roles of mothers in our community. This series features inspiring stories from women who seamlessly blend their professional expertise with the profound journey of motherhood, setting remarkable examples for the next generation.

Our campaign captures unique moments of creativity and style, featuring a fashion director who embraces the special experience of styling his own mother for the first time. This poignant collaboration highlights the deep bond and mutual admiration between them.



We also share the story of a creative director and entrepreneur, who not only excels in her career but also cherishes her role as a mother to two young children. She advocates for the power of self-expression and confidence, teaching her children the importance of being comfortable and happy in their own skin.


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Adding a touch of creativity to our series, a chief content director and her daughter share their love for arts and crafts, illustrating the joy and connection found in simple, shared activities.



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Stay tuned as Union Square Vietnam continues to celebrate these extraordinary women through stories and a special video tribute this Mother’s Day. Join us in honoring the strength, love, and creativity of all mothers in our community.

The Art Exhibition of Post Opulence by Rolls-Royce HCMC

“Post Opulence” is a distinct expression of luxury in the new age of Rolls-Royce. This design philosophy removes the external glamor in favor of the owner's inner calm and quiet. 

“Post Opulence is the latest trend of design as well as lifestyle in general, this will be the beginning of a new design style in the future.” 


What Is Post Opulence’s Design Language? 

The modern world is witnessing a significant shift in the lifestyles of High Net Worth (HNWI) and Ultra High Net Worth (UHNWI) individuals. The age of collectors and owners, especially of the Rolls-Royce brand, is getting younger daily. It is accompanied by a change in perspective, life perspective, and aesthetic gout. The current view of beauty focuses on experiences that are personal, less flashy, and highly applicable in life. Minimalism is becoming increasingly popular after the historical changes in the world, not only in the car industry but also in many other fields of art.  

Post Opulence is a distinct expression of luxury in the new age of Rolls-Royce. This design philosophy removes the external glamor in favor of the owner's inner calm and quiet. "Post Opulence is the latest trend of design as well as lifestyle in general; this will be the beginning of a new design style in the future." - Alex Innes, Head of Coachbuild at Rolls-Royce.  



But minimalism at the hands of Rolls-Royce design engineers is not simply omitting details but a long research process so that the perceiver can understand to achieve a refined beauty. Economical and pure – no frills, no frills. Minimalism is consistently expressed from the form of the exterior to the interior, smoothly combining a modern technological trend with centuries-old heritage values. Those are pure, elegant, and sophisticated works of art but still have a unique personal impression.  

When designer Henry Cloke came up with the idea for the New Ghost project, the team had to revise the definition of "Post Opulence" countless times. Cloke recalls: "As a designer, I envisioned the New Ghost to be like London's The Shard against the classical Baroque buildings opposite. It is absolute minimalism, created by the skillful light application, not flashy or ostentatious. This is also what our designers want."  

To do that, Rolls-Royce had to make significant changes, such as manual welding of the aluminum body. Each beam of light reflected on the shell will become parallel bright fringes, running along the length of the Ghost. This is also the premise for creating the unique visual effect of Ghost with a slim, no-frills body. 


“Post Opulence” Through The Eyes Of Young Artists 

On July 29, Rolls-Royce Ho Chi Minh City held an intimate event that also involved fashion, photo art and culinary art. 

Empathizing with the Post Opulence design language on Rolls-Royce New Ghost, talented young designer Nguyen Hoang Tu created the Purity collection. The ten samples in purity are ten poetic perspectives honoring the beauty of Vietnamese women: Queen, Zero-Waste Symmetry, Grace, Breeze, Grace, Corner & Line, Mirror Mirror, Still, Substance and Outlier. Honoring the purity of the material, instead of sophisticated decoration, designer Nguyen Hoang Tu has approached in the direction of "simplifying" every detail, from the cut to the seam. His designs are no less attractive because of that; on the contrary, he skillfully combines the extremes of hard and soft, curved and straight, simple and complex. To achieve simplicity in look, the designer had to think a lot to reduce the number of cuts and seams and put them in the right place. The purity collection created by designer Nguyen Hoang Tu is an extension of Post Opulence thinking in fashion.  



"When looking at the style towards purity - Post Opulence that Rolls-Royce designers put on the New Ghost logo, Tu came up with inspirations to create the "Purity" collection. The simplicity here is not the usual, but the complexity is refined even more, leaving out what is unnecessary to honor expensive details and design techniques. Shining forth." – Designer Nguyen Hoang Tu. 

Photographer Harry Vu captured the moments between Nguyen Hoang Tu's Purity and Rolls Royce New Ghost in the photo series of the same name - Purity. Arranged as pure moments flashed by in the blink of an eye, the series has "movement in stillness" no matter what you look at it - coming together to deliver visual arts gifts, from fashion to photography. The idea to develop the concept of this photoshoot was inspired by the "blinks of eyes" when standing in front of surprising beauties, as well as to feel the beauty of minimalism that sometimes requires very sharp eyes and details, and it is also the intention that young photographer Harry Vu sent.

Find out more about Rolls-Royce Motor Cars here.

Inspiring Greatness from Rolls Royce

“Take the best that exists and make it better.” 

This statement became an iconic pillar of Rolls-Royce as it became a household name in luxury since its conception over 100 years ago. Symbolising a work of art, each piece is hand-made exclusively for its customers which includes not only the most famous and wealthy but the most prominent leaders of the world. Comprised of the most highly skilled craftspeople, goldsmiths, and designers, Rolls-Royce’s exclusive and luxury reputation lies in its unique mission to bring your vision to life with every motor car. 

But understanding the history of how Rolls-Royce came to be is essential in appreciating the brand’s success. The early 20th Century marked a new beginning for the Honourable Charles Rolls and Sir Henry Royce when they joined forces in a successful partnership to create the future of motoring, and what will come to be the most luxurious and expensive brand in the history of motor. 

In 1907, Rolls-Royce built the 40/50-horsepower six-cylinder model, now known as Silver Ghost, which was later coined the Best Car in the World. Coated with aluminium paint and silver-plated fittings, the Rolls-Royce Silver Ghost’s name change derived from its ghost-like movement; silent and powerful. For the next 20 years, there would be upgrades in the engine from a 7.0- to a 7.4-litre, a strengthened chassis, brakes fitted to all four wheels, and the transformation of the gearbox from a four-speed overdrive unit to a three-speed box with a direct drive top gear. 

The Rolls-Royce Silver Ghost remains a classic and longest-produced Rolls-Royce in the company’s history, with 6,173 cars built between 1907 and 1924 and another 1,703 cars expanding to the United States until 1926. 

It goes without saying that the most iconic and expensive bespoke Rolls-Royce ever made are the original Phantom, the Wraith, the new-age production of the Celestial Phantom and its latest creation, the Boat Tail. Constructed by hand at their state-of-the-art manufacturing facility in Goodwood, England, Rolls-Royce is known for its royal and loyal customers. The true cost of a bespoke Rolls Royce has no limits as the foundation of its wealth does not lie in the price tag but rather the boundless possibilities of upgrades and customizations, each car made individually to meet each customer’s needs and desires. 

Remodelling the distinguishable parts from their flagship car, the New Phantom was born in 1925 with a larger engine than the Silver Ghost and used pushrod-operated overhead valves. Years later, the development of future versions of the Phantom featured a full aluminium interior, body and engine while encompassing 453-horsepower and a V12 engine. Now, in its eighth generation, the Phantom VIII is one of the most iconic cars of the brand. 

Preserving its classic and sleek design, the Phantom VIII includes a short front overhang and upright front end, a long bonnet, spacious passenger compartment along with a long wheelbase and flowing rear end. In addition to the new specifications of this model, a new base known as the ‘Architecture of Luxury’ platform utilising an aluminium space frame chassis became a signature aspect of future models to come. The Phantom was also the first Rolls-Royce to be fitted with four-wheel steering and ‘Silent-Seal’ tires, which uses a layer of foam internally to reduce tire cavity noise, lowering sound levels in the cabin by up to 9 decibels. Finally, Rolls-Royce’s trademark ‘Parthenon’ radiator grille was embedded onto the body of the car as a symbolic token that will become recognizable by consumers and passerbys alike. 

Now, for Rolls-Royce’s latest creations. 

The Celestial, a variation of the original Phantom, was created to celebrate the 10th anniversary of the company’s new factory and is one of the most extraordinary collections ever made. Inspired by the night sky over the Goodwood factory, this grandiose model embodies the opulence of the brand itself. With 400, 18-carat white gold diamonds carefully hand-crafted and embellished in the interior and the roof of the car, the Celestial is a proud representation and celebration of a decade of exquisite craftsmanship.