Rue Miche L’édition Grand Opening: A Celebration of Emerging Fashion

On October 3rd, Rue Miche officially opened its second branch at Union Square — marking a new chapter for the city’s creative fashion scene.

Born from a collective spirit, Rue Miche has always stood for the new generation of style: unafraid to experiment, redefine, and express. The grand opening of Rue Miche L’édition was more than just an event; it was a celebration of youth, individuality, and the evolving rhythm of Vietnamese fashion.

From designers and creators to stylists and street photographers, the evening brought together a community that shapes how fashion feels today — raw, authentic, and full of energy.

As Rue Miche expands into its new home at Union Square, it continues to build a hub for fashion-lovers, emerging labels, and creative voices to connect and thrive.

Because the future, as always, belongs to those who dare to define it.

Celebrate Tết Lunar New Year 2025.

Explore vibrant decorations inspired by renewal, luck, and prosperity for the Year of the Snake. From intricate lanterns to bold floral and bamboo installations, every entrance at Union Square captures the festive spirit of Tết. Stop by, enjoy the joyful atmosphere, and take a moment to snap a memory with our striking displays.

 

Join us and make this Tết unforgettable! 🐍✨

Wishing you a Merry Christmas!

This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





A Season of Joy Begins

Experience the Mid-Autumn Festival at Union Square, where the magic of the harvest moon and cherished traditions come alive. The full moon’s glow reminds us to treasure the love and unity that family and customs bring to our lives.
Centuries ago, Vietnamese children celebrated the Mid-Autumn Festival with traditional toys and lanterns. Our handmade lanterns honor this rich heritage, featuring designs such as the Dragon, symbolizing wisdom and courage, and the Butterfly, representing gentle beauty and good fortune. The Carp lantern signifies triumph and the journey from humble beginnings to great success.
Discover the artistry of these unique decorations throughout our entrances and pick up a note about their significance from the baskets in our Dong Khoi lobby.

Mother's Day

This Mother's Day, Union Square Vietnam is delighted to launch a heartwarming campaign that showcases the diverse roles of mothers in our community. This series features inspiring stories from women who seamlessly blend their professional expertise with the profound journey of motherhood, setting remarkable examples for the next generation.

Our campaign captures unique moments of creativity and style, featuring a fashion director who embraces the special experience of styling his own mother for the first time. This poignant collaboration highlights the deep bond and mutual admiration between them.

 

 

We also share the story of a creative director and entrepreneur, who not only excels in her career but also cherishes her role as a mother to two young children. She advocates for the power of self-expression and confidence, teaching her children the importance of being comfortable and happy in their own skin.

 

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Adding a touch of creativity to our series, a chief content director and her daughter share their love for arts and crafts, illustrating the joy and connection found in simple, shared activities.

 

 

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Stay tuned as Union Square Vietnam continues to celebrate these extraordinary women through stories and a special video tribute this Mother’s Day. Join us in honoring the strength, love, and creativity of all mothers in our community.

Celebrating Women's Day

This Women's Day, on Friday, March 8, 2024, Union Square is dedicating a day to honor and celebrate the amazing women in our lives. We believe in making this day extra special for every woman. Join us at the Đồng Khởi Lobby, where we'll share joy, laughter, and flowers.

Exclusive for This Day: Beautiful Flower Bouquets Giveaway! 🌹

As a token of our appreciation and love, we're giving away stunning flower bouquets from 11:00 am to 3:00 pm. It's our way of saying thank you to all the incredible women who inspire and empower us every day.

Make sure to spread the word and invite your family, friends, and colleagues to visit us on Women's Day. It's an opportunity to make their day as special as they are to you. Let’s come together to celebrate the extraordinary women in our lives and make this Women's Day unforgettable.

See you at Union Square on March 8th!

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