This past weekend, Union Square became a gathering place for shared moments, family memories, and picture perfect keepsakes.
From the vintage inspired photobooth to the joyful atmosphere throughout the space, visitors spent the weekend celebrating Mother’s Day through moments worth holding onto.
Thank you to everyone who celebrated with us at Union Square.
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This July marks a milestone for UnionSquare as we proudly open the doors to Café U, our newest gathering spot designed for city dwellers on the move. Even more exciting? Café U opens hand-in-hand with the launch of the new metro entrance that connects directly to UnionSquare’s Lower Level 2 — making your daily journey smoother, tastier, and more inspiring than ever.
Step off the train, step into a lush, botanical-inspired space. Whether it’s a quick coffee, a fresh juice, or a sweet treat to fuel your day, Café U is ready to become your everyday pause — right where you need it.
Thank you to everyone who joined us for the grand opening. Here’s to many more sips, smiles, and city moments at Unionsquare.
We invite you to see screens not just as devices, but as reflections of a world where online and offline seamlessly intertwine.
Our content dives into “Digital Duality,” where screens reveal both the lives we curate online and the real moments we experience beyond them.
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We’re exploring how screens shape our daily lives—serving as go-to hubs for connection, creativity, and expression. With vibrant, playful visuals, we’re giving a fresh perspective on our screen-filled days and how tech weaves into who we are. By using screens as symbols of individuality, we’re rethinking what’s possible and bringing bold, modern stories to life.
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Enjoy exploring this blend of life on and off screen in unexpected ways!
Colors are more than just visual. They tell stories, reflect emotions, and help shape moods. For Vietnamese Women’s Day, we wanted to celebrate the magic of colors in women’s lives. And what better way to do it than through a video campaign featuring three remarkable women: Nicky Khanh Ngoc, Thao Tam, and Minh Ha.
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In this campaign, each of these women shared the colors that hold special meaning in their lives while engaging in activities they love—or even trying something new for the first time. Whether through their favorite creative outlets or new experiences, they reflected on how these colors empower, comfort, and express who they are.
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This Women’s Day, it’s an opportunity to reflect on the colors that inspire confidence and bring comfort. Whether it’s the bold hue of a favorite lipstick, a beloved outfit, or a shade that lifts the spirit, colors have a way of brightening life in meaningful ways.
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At Union Square Vietnam, we celebrate all the women who bring color into the world. Here’s to a vibrant Vietnamese Women’s Day!
This Mother's Day, Union Square Vietnam is delighted to launch a heartwarming campaign that showcases the diverse roles of mothers in our community. This series features inspiring stories from women who seamlessly blend their professional expertise with the profound journey of motherhood, setting remarkable examples for the next generation.
Our campaign captures unique moments of creativity and style, featuring a fashion director who embraces the special experience of styling his own mother for the first time. This poignant collaboration highlights the deep bond and mutual admiration between them.
We also share the story of a creative director and entrepreneur, who not only excels in her career but also cherishes her role as a mother to two young children. She advocates for the power of self-expression and confidence, teaching her children the importance of being comfortable and happy in their own skin.
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Adding a touch of creativity to our series, a chief content director and her daughter share their love for arts and crafts, illustrating the joy and connection found in simple, shared activities.
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Stay tuned as Union Square Vietnam continues to celebrate these extraordinary women through stories and a special video tribute this Mother’s Day. Join us in honoring the strength, love, and creativity of all mothers in our community.
