This Women’s Day, Union Square became a space of celebration — where every smile, surprise, and snapshot reflected the beauty and strength of women in their own unique light.
Across the weekend, visitors were greeted with a touch of delight at our “Ring for Flowers” booth. With a simple ring of the bell, a surprise bouquet appeared — an unexpected gesture that brightened countless faces and reminded us how small moments can make a big difference.
This Mid-Autumn season, Union Square came alive with colors, creativity, and laughter as families and friends gathered to celebrate one of the most beloved traditions of the year.
The festive décor filled the halls with the soft glow of lanterns and hand-painted masks, creating a warm, nostalgic atmosphere where modern city life met timeless heritage. Guests were invited to join in the joy through our mask-painting workshop, a special activity open to shoppers with bills at Café U, bringing out the artist in everyone, young and old alike.
From each brushstroke to every shimmering lantern, Union Square was transformed into a space of togetherness and imagination. Thank you to everyone who shared these beautiful moments with us. May the spirit of Mid-Autumn continue to light up your days ahead.
On October 3rd, Rue Miche officially opened its second branch at Union Square — marking a new chapter for the city’s creative fashion scene.
Born from a collective spirit, Rue Miche has always stood for the new generation of style: unafraid to experiment, redefine, and express. The grand opening of Rue Miche L’édition was more than just an event; it was a celebration of youth, individuality, and the evolving rhythm of Vietnamese fashion.
From designers and creators to stylists and street photographers, the evening brought together a community that shapes how fashion feels today — raw, authentic, and full of energy.
As Rue Miche expands into its new home at Union Square, it continues to build a hub for fashion-lovers, emerging labels, and creative voices to connect and thrive.
Because the future, as always, belongs to those who dare to define it.
