A New Sip — Welcome to Café U

This July marks a milestone for UnionSquare as we proudly open the doors to Café U, our newest gathering spot designed for city dwellers on the move. Even more exciting? Café U opens hand-in-hand with the launch of the new metro entrance that connects directly to UnionSquare’s Lower Level 2 — making your daily journey smoother, tastier, and more inspiring than ever.

Step off the train, step into a lush, botanical-inspired space. Whether it’s a quick coffee, a fresh juice, or a sweet treat to fuel your day, Café U is ready to become your everyday pause — right where you need it.

Thank you to everyone who joined us for the grand opening. Here’s to many more sips, smiles, and city moments at Unionsquare.

Directly Connected to Metro Line 1: A New Link at the Heart of Saigon

Union Square is honored to be one of the first five landmark buildings directly connected to Ho Chi Minh City’s Metro Line 1 – City Opera House Station. The City Opera House Station will connect directly to the basement level of UnionSquare Tower, marking not just an infrastructure milestone but also an elevated, seamless urban experience for all visitors.

From July 11, 2025, Exit No. 4 of the City Opera House Station will lead guests straight into Union Square’s basement — providing effortless access to our curated shopping, dining, and cultural spaces without the need to cross busy streets or worry about the weather.

Strategically located in the heart of District 1, this new connection with Metro Line 1 reinforces Union Square’s standing as a sophisticated destination, where timeless heritage harmonises with the rhythm of modern city life — a place where every step unveils a refined and distinctive experience.

Union Square – A new stop, a new journey awaits.

Unionsquare & Rue Miche: Partnering to Create ORBIT RUNWAY

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

 Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.

Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.

With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.

Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.

Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.

Celebrating Women, Self-Care & Well-Being

At SOCIÉ, we believe that self-care is not a luxury—it’s a necessity. This International Women’s Day, we celebrate the beauty, strength, and resilience of women, reminding each of us to take a moment to pause, recharge, and indulge in the care we deserve.

 

Nestled in the heart of Union Square, SOCIÉ is more than just a spa—it’s a sanctuary where beauty meets well-being. With a legacy of Japanese precision, innovation, and 65 years of expertise, they offer personalized treatments that restore, rejuvenate, and uplift. From deeply hydrating facials to tension-relieving body therapies, every experience is designed to nurture both body and soul.

 

This Women’s Day, let us celebrate the power of self-care. Because when women flourish, the world does too.



Happy Valentine's Day

Love was in the air—and in every sip. This Valentine’s, guests joined us at Café Carré for a brunch wrapped in romance, good food, and even better company. A little beauty, a little indulgence, and a toast to love in all its forms.

 

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A post shared by Shushu Le (@le.shushu)

Celebrate Tết Lunar New Year 2025.

Explore vibrant decorations inspired by renewal, luck, and prosperity for the Year of the Snake. From intricate lanterns to bold floral and bamboo installations, every entrance at Union Square captures the festive spirit of Tết. Stop by, enjoy the joyful atmosphere, and take a moment to snap a memory with our striking displays.

 

Join us and make this Tết unforgettable! 🐍✨