This Women’s Day, Union Square became a space of celebration — where every smile, surprise, and snapshot reflected the beauty and strength of women in their own unique light.
Across the weekend, visitors were greeted with a touch of delight at our “Ring for Flowers” booth. With a simple ring of the bell, a surprise bouquet appeared — an unexpected gesture that brightened countless faces and reminded us how small moments can make a big difference.
This Mid-Autumn season, Union Square came alive with colors, creativity, and laughter as families and friends gathered to celebrate one of the most beloved traditions of the year.
The festive décor filled the halls with the soft glow of lanterns and hand-painted masks, creating a warm, nostalgic atmosphere where modern city life met timeless heritage. Guests were invited to join in the joy through our mask-painting workshop, a special activity open to shoppers with bills at Café U, bringing out the artist in everyone, young and old alike.
From each brushstroke to every shimmering lantern, Union Square was transformed into a space of togetherness and imagination. Thank you to everyone who shared these beautiful moments with us. May the spirit of Mid-Autumn continue to light up your days ahead.
On October 3rd, Rue Miche officially opened its second branch at Union Square — marking a new chapter for the city’s creative fashion scene.
Born from a collective spirit, Rue Miche has always stood for the new generation of style: unafraid to experiment, redefine, and express. The grand opening of Rue Miche L’édition was more than just an event; it was a celebration of youth, individuality, and the evolving rhythm of Vietnamese fashion.
From designers and creators to stylists and street photographers, the evening brought together a community that shapes how fashion feels today — raw, authentic, and full of energy.
As Rue Miche expands into its new home at Union Square, it continues to build a hub for fashion-lovers, emerging labels, and creative voices to connect and thrive.
Because the future, as always, belongs to those who dare to define it.
This July marks a milestone for UnionSquare as we proudly open the doors to Café U, our newest gathering spot designed for city dwellers on the move. Even more exciting? Café U opens hand-in-hand with the launch of the new metro entrance that connects directly to UnionSquare’s Lower Level 2 — making your daily journey smoother, tastier, and more inspiring than ever.
Step off the train, step into a lush, botanical-inspired space. Whether it’s a quick coffee, a fresh juice, or a sweet treat to fuel your day, Café U is ready to become your everyday pause — right where you need it.
Thank you to everyone who joined us for the grand opening. Here’s to many more sips, smiles, and city moments at Unionsquare.
Union Square is honored to be one of the first five landmark buildings directly connected to Ho Chi Minh City’s Metro Line 1 – City Opera House Station. The City Opera House Station will connect directly to the basement level of UnionSquare Tower, marking not just an infrastructure milestone but also an elevated, seamless urban experience for all visitors.
From July 11, 2025, Exit No. 4 of the City Opera House Station will lead guests straight into Union Square’s basement — providing effortless access to our curated shopping, dining, and cultural spaces without the need to cross busy streets or worry about the weather.
Strategically located in the heart of District 1, this new connection with Metro Line 1 reinforces Union Square’s standing as a sophisticated destination, where timeless heritage harmonises with the rhythm of modern city life — a place where every step unveils a refined and distinctive experience.
Union Square – A new stop, a new journey awaits.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
Union Square is proud to join hands with Rue Miche — a pioneering fashion community that connects Vietnamese designer brands with local and international audiences — to bring ORBIT RUNWAY to the heart of Ho Chi Minh City.
Since its launch in October 2024, Rue Miche has positioned itself as a destination for refined fashion experiences, where creativity, contemporary culture, and an open spirit intersect. With Rue Miche L’Edition, this next step not only continues to celebrate the essence of Vietnamese brands but also expands the scale of connection — providing a space where bold ideas and emerging talents can flourish.
With ORBIT RUNWAY, Rue Miche has transformed the entire LL3 floor of Union Square into a one-of-a-kind runway stage infused with futuristic vibes. Inspired by orbital imagery, retro-futuristic aesthetics, and an industrial dystopian setting, the show features an impressive runway nearly 60 meters long, weaving through the rows of guest seating — breaking away from the conventions of a typical catwalk.
Far more than just a fashion show, Rue Miche has redefined LL3 as a creative stopover, where art, technology, and brand vision seamlessly converge.
Union Square believes that through this partnership with Rue Miche, this space will become a fresh touchpoint for fashion enthusiasts and a launchpad for the next generation of Vietnamese brands to shine further.
