A Joyful Mid-Autumn at Union Square

This Mid-Autumn season, Union Square came alive with colors, creativity, and laughter as families and friends gathered to celebrate one of the most beloved traditions of the year.

The festive décor filled the halls with the soft glow of lanterns and hand-painted masks, creating a warm, nostalgic atmosphere where modern city life met timeless heritage. Guests were invited to join in the joy through our mask-painting workshop, a special activity open to shoppers with bills at Café U, bringing out the artist in everyone, young and old alike.

From each brushstroke to every shimmering lantern, Union Square was transformed into a space of togetherness and imagination. Thank you to everyone who shared these beautiful moments with us. May the spirit of Mid-Autumn continue to light up your days ahead.

Rue Miche L’édition Grand Opening: A Celebration of Emerging Fashion

On October 3rd, Rue Miche officially opened its second branch at Union Square — marking a new chapter for the city’s creative fashion scene.

Born from a collective spirit, Rue Miche has always stood for the new generation of style: unafraid to experiment, redefine, and express. The grand opening of Rue Miche L’édition was more than just an event; it was a celebration of youth, individuality, and the evolving rhythm of Vietnamese fashion.

From designers and creators to stylists and street photographers, the evening brought together a community that shapes how fashion feels today — raw, authentic, and full of energy.

As Rue Miche expands into its new home at Union Square, it continues to build a hub for fashion-lovers, emerging labels, and creative voices to connect and thrive.

Because the future, as always, belongs to those who dare to define it.

Celebrate Tết Lunar New Year 2025.

Explore vibrant decorations inspired by renewal, luck, and prosperity for the Year of the Snake. From intricate lanterns to bold floral and bamboo installations, every entrance at Union Square captures the festive spirit of Tết. Stop by, enjoy the joyful atmosphere, and take a moment to snap a memory with our striking displays.

 

Join us and make this Tết unforgettable! 🐍✨

Wishing you a Merry Christmas!

This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





A Season of Joy Begins

Experience the Mid-Autumn Festival at Union Square, where the magic of the harvest moon and cherished traditions come alive. The full moon’s glow reminds us to treasure the love and unity that family and customs bring to our lives.
Centuries ago, Vietnamese children celebrated the Mid-Autumn Festival with traditional toys and lanterns. Our handmade lanterns honor this rich heritage, featuring designs such as the Dragon, symbolizing wisdom and courage, and the Butterfly, representing gentle beauty and good fortune. The Carp lantern signifies triumph and the journey from humble beginnings to great success.
Discover the artistry of these unique decorations throughout our entrances and pick up a note about their significance from the baskets in our Dong Khoi lobby.

Mother's Day

This Mother's Day, Union Square Vietnam is delighted to launch a heartwarming campaign that showcases the diverse roles of mothers in our community. This series features inspiring stories from women who seamlessly blend their professional expertise with the profound journey of motherhood, setting remarkable examples for the next generation.

Our campaign captures unique moments of creativity and style, featuring a fashion director who embraces the special experience of styling his own mother for the first time. This poignant collaboration highlights the deep bond and mutual admiration between them.

 

 

We also share the story of a creative director and entrepreneur, who not only excels in her career but also cherishes her role as a mother to two young children. She advocates for the power of self-expression and confidence, teaching her children the importance of being comfortable and happy in their own skin.

 

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Ein Beitrag geteilt von Union Square Vietnam (@unionsquare_vn)

 

Adding a touch of creativity to our series, a chief content director and her daughter share their love for arts and crafts, illustrating the joy and connection found in simple, shared activities.

 

 

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Ein Beitrag geteilt von Union Square Vietnam (@unionsquare_vn)

Stay tuned as Union Square Vietnam continues to celebrate these extraordinary women through stories and a special video tribute this Mother’s Day. Join us in honoring the strength, love, and creativity of all mothers in our community.