Home
News
Shop

Categories

Brands

Dine
Services
News
Shop

Categories

Brands

Dine
Services
Find Us
Loyalty
Floor Plan
Careers

171 Dong Khoi, Ben Nghe
Ward, District 1, HCMC,
Vietnam

Monday - Sunday
10:00 - 21:00

See map

Category: Lifestyle & Travel

A New Sip — Welcome to Café U

Posted on by mkt.team

This July marks a milestone for UnionSquare as we proudly open the doors to Café U, our newest gathering spot designed for city dwellers on the move. Even more exciting? Café U opens hand-in-hand with the launch of the new metro entrance that connects directly to UnionSquare’s Lower Level 2 — making your daily journey smoother, tastier, and more inspiring than ever.

Step off the train, step into a lush, botanical-inspired space. Whether it’s a quick coffee, a fresh juice, or a sweet treat to fuel your day, Café U is ready to become your everyday pause — right where you need it.

Thank you to everyone who joined us for the grand opening. Here’s to many more sips, smiles, and city moments at Unionsquare.

Life framed: On Screen, Off Screen

Posted on by mkt.team

We invite you to see screens not just as devices, but as reflections of a world where online and offline seamlessly intertwine.

Our content dives into “Digital Duality,” where screens reveal both the lives we curate online and the real moments we experience beyond them.

 

 

We’re exploring how screens shape our daily lives—serving as go-to hubs for connection, creativity, and expression. With vibrant, playful visuals, we’re giving a fresh perspective on our screen-filled days and how tech weaves into who we are. By using screens as symbols of individuality, we’re rethinking what’s possible and bringing bold, modern stories to life.

 

 

Enjoy exploring this blend of life on and off screen in unexpected ways!

Celebrating Women in Full Color

Posted on by mkt.team

Colors are more than just visual. They tell stories, reflect emotions, and help shape moods. For Vietnamese Women’s Day, we wanted to celebrate the magic of colors in women’s lives. And what better way to do it than through a video campaign featuring three remarkable women: Nicky Khanh Ngoc, Thao Tam, and Minh Ha.

 

 

In this campaign, each of these women shared the colors that hold special meaning in their lives while engaging in activities they love—or even trying something new for the first time. Whether through their favorite creative outlets or new experiences, they reflected on how these colors empower, comfort, and express who they are.

 

 

This Women’s Day, it’s an opportunity to reflect on the colors that inspire confidence and bring comfort. Whether it’s the bold hue of a favorite lipstick, a beloved outfit, or a shade that lifts the spirit, colors have a way of brightening life in meaningful ways.

 

 

At Union Square Vietnam, we celebrate all the women who bring color into the world. Here’s to a vibrant Vietnamese Women’s Day!

A Season of Joy Begins

Posted on by mkt.team
Experience the Mid-Autumn Festival at Union Square, where the magic of the harvest moon and cherished traditions come alive. The full moon’s glow reminds us to treasure the love and unity that family and customs bring to our lives.
Centuries ago, Vietnamese children celebrated the Mid-Autumn Festival with traditional toys and lanterns. Our handmade lanterns honor this rich heritage, featuring designs such as the Dragon, symbolizing wisdom and courage, and the Butterfly, representing gentle beauty and good fortune. The Carp lantern signifies triumph and the journey from humble beginnings to great success.
Discover the artistry of these unique decorations throughout our entrances and pick up a note about their significance from the baskets in our Dong Khoi lobby.

Mother's Day

Posted on by mkt.team

This Mother's Day, Union Square Vietnam is delighted to launch a heartwarming campaign that showcases the diverse roles of mothers in our community. This series features inspiring stories from women who seamlessly blend their professional expertise with the profound journey of motherhood, setting remarkable examples for the next generation.

Our campaign captures unique moments of creativity and style, featuring a fashion director who embraces the special experience of styling his own mother for the first time. This poignant collaboration highlights the deep bond and mutual admiration between them.

 

 

We also share the story of a creative director and entrepreneur, who not only excels in her career but also cherishes her role as a mother to two young children. She advocates for the power of self-expression and confidence, teaching her children the importance of being comfortable and happy in their own skin.

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Union Square Vietnam (@unionsquare_vn)

 

Adding a touch of creativity to our series, a chief content director and her daughter share their love for arts and crafts, illustrating the joy and connection found in simple, shared activities.

 

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Union Square Vietnam (@unionsquare_vn)

Stay tuned as Union Square Vietnam continues to celebrate these extraordinary women through stories and a special video tribute this Mother’s Day. Join us in honoring the strength, love, and creativity of all mothers in our community.

The Art Exhibition of Post Opulence by Rolls-Royce HCMC

Posted on by mkt.team

“Post Opulence” is a distinct expression of luxury in the new age of Rolls-Royce. This design philosophy removes the external glamor in favor of the owner's inner calm and quiet. 

“Post Opulence is the latest trend of design as well as lifestyle in general, this will be the beginning of a new design style in the future.” 

 

What Is Post Opulence’s Design Language? 

The modern world is witnessing a significant shift in the lifestyles of High Net Worth (HNWI) and Ultra High Net Worth (UHNWI) individuals. The age of collectors and owners, especially of the Rolls-Royce brand, is getting younger daily. It is accompanied by a change in perspective, life perspective, and aesthetic gout. The current view of beauty focuses on experiences that are personal, less flashy, and highly applicable in life. Minimalism is becoming increasingly popular after the historical changes in the world, not only in the car industry but also in many other fields of art.  

Post Opulence is a distinct expression of luxury in the new age of Rolls-Royce. This design philosophy removes the external glamor in favor of the owner's inner calm and quiet. "Post Opulence is the latest trend of design as well as lifestyle in general; this will be the beginning of a new design style in the future." - Alex Innes, Head of Coachbuild at Rolls-Royce.  

 

 

But minimalism at the hands of Rolls-Royce design engineers is not simply omitting details but a long research process so that the perceiver can understand to achieve a refined beauty. Economical and pure – no frills, no frills. Minimalism is consistently expressed from the form of the exterior to the interior, smoothly combining a modern technological trend with centuries-old heritage values. Those are pure, elegant, and sophisticated works of art but still have a unique personal impression.  

When designer Henry Cloke came up with the idea for the New Ghost project, the team had to revise the definition of "Post Opulence" countless times. Cloke recalls: "As a designer, I envisioned the New Ghost to be like London's The Shard against the classical Baroque buildings opposite. It is absolute minimalism, created by the skillful light application, not flashy or ostentatious. This is also what our designers want."  

To do that, Rolls-Royce had to make significant changes, such as manual welding of the aluminum body. Each beam of light reflected on the shell will become parallel bright fringes, running along the length of the Ghost. This is also the premise for creating the unique visual effect of Ghost with a slim, no-frills body. 

 

“Post Opulence” Through The Eyes Of Young Artists 

On July 29, Rolls-Royce Ho Chi Minh City held an intimate event that also involved fashion, photo art and culinary art. 

Empathizing with the Post Opulence design language on Rolls-Royce New Ghost, talented young designer Nguyen Hoang Tu created the Purity collection. The ten samples in purity are ten poetic perspectives honoring the beauty of Vietnamese women: Queen, Zero-Waste Symmetry, Grace, Breeze, Grace, Corner & Line, Mirror Mirror, Still, Substance and Outlier. Honoring the purity of the material, instead of sophisticated decoration, designer Nguyen Hoang Tu has approached in the direction of "simplifying" every detail, from the cut to the seam. His designs are no less attractive because of that; on the contrary, he skillfully combines the extremes of hard and soft, curved and straight, simple and complex. To achieve simplicity in look, the designer had to think a lot to reduce the number of cuts and seams and put them in the right place. The purity collection created by designer Nguyen Hoang Tu is an extension of Post Opulence thinking in fashion.  

 

 

"When looking at the style towards purity - Post Opulence that Rolls-Royce designers put on the New Ghost logo, Tu came up with inspirations to create the "Purity" collection. The simplicity here is not the usual, but the complexity is refined even more, leaving out what is unnecessary to honor expensive details and design techniques. Shining forth." – Designer Nguyen Hoang Tu. 

Photographer Harry Vu captured the moments between Nguyen Hoang Tu's Purity and Rolls Royce New Ghost in the photo series of the same name - Purity. Arranged as pure moments flashed by in the blink of an eye, the series has "movement in stillness" no matter what you look at it - coming together to deliver visual arts gifts, from fashion to photography. The idea to develop the concept of this photoshoot was inspired by the "blinks of eyes" when standing in front of surprising beauties, as well as to feel the beauty of minimalism that sometimes requires very sharp eyes and details, and it is also the intention that young photographer Harry Vu sent.

Find out more about Rolls-Royce Motor Cars here.