“Post Opulence” is a distinct expression of luxury in the new age of Rolls-Royce. This design philosophy removes the external glamor in favor of the owner's inner calm and quiet.
“Post Opulence is the latest trend of design as well as lifestyle in general, this will be the beginning of a new design style in the future.”
What Is Post Opulence’s Design Language?
The modern world is witnessing a significant shift in the lifestyles of High Net Worth (HNWI) and Ultra High Net Worth (UHNWI) individuals. The age of collectors and owners, especially of the Rolls-Royce brand, is getting younger daily. It is accompanied by a change in perspective, life perspective, and aesthetic gout. The current view of beauty focuses on experiences that are personal, less flashy, and highly applicable in life. Minimalism is becoming increasingly popular after the historical changes in the world, not only in the car industry but also in many other fields of art.
Post Opulence is a distinct expression of luxury in the new age of Rolls-Royce. This design philosophy removes the external glamor in favor of the owner's inner calm and quiet. "Post Opulence is the latest trend of design as well as lifestyle in general; this will be the beginning of a new design style in the future." - Alex Innes, Head of Coachbuild at Rolls-Royce.
But minimalism at the hands of Rolls-Royce design engineers is not simply omitting details but a long research process so that the perceiver can understand to achieve a refined beauty. Economical and pure – no frills, no frills. Minimalism is consistently expressed from the form of the exterior to the interior, smoothly combining a modern technological trend with centuries-old heritage values. Those are pure, elegant, and sophisticated works of art but still have a unique personal impression.
When designer Henry Cloke came up with the idea for the New Ghost project, the team had to revise the definition of "Post Opulence" countless times. Cloke recalls: "As a designer, I envisioned the New Ghost to be like London's The Shard against the classical Baroque buildings opposite. It is absolute minimalism, created by the skillful light application, not flashy or ostentatious. This is also what our designers want."
To do that, Rolls-Royce had to make significant changes, such as manual welding of the aluminum body. Each beam of light reflected on the shell will become parallel bright fringes, running along the length of the Ghost. This is also the premise for creating the unique visual effect of Ghost with a slim, no-frills body.
“Post Opulence” Through The Eyes Of Young Artists
On July 29, Rolls-Royce Ho Chi Minh City held an intimate event that also involved fashion, photo art and culinary art.
Empathizing with the Post Opulence design language on Rolls-Royce New Ghost, talented young designer Nguyen Hoang Tu created the Purity collection. The ten samples in purity are ten poetic perspectives honoring the beauty of Vietnamese women: Queen, Zero-Waste Symmetry, Grace, Breeze, Grace, Corner & Line, Mirror Mirror, Still, Substance and Outlier. Honoring the purity of the material, instead of sophisticated decoration, designer Nguyen Hoang Tu has approached in the direction of "simplifying" every detail, from the cut to the seam. His designs are no less attractive because of that; on the contrary, he skillfully combines the extremes of hard and soft, curved and straight, simple and complex. To achieve simplicity in look, the designer had to think a lot to reduce the number of cuts and seams and put them in the right place. The purity collection created by designer Nguyen Hoang Tu is an extension of Post Opulence thinking in fashion.
"When looking at the style towards purity - Post Opulence that Rolls-Royce designers put on the New Ghost logo, Tu came up with inspirations to create the "Purity" collection. The simplicity here is not the usual, but the complexity is refined even more, leaving out what is unnecessary to honor expensive details and design techniques. Shining forth." – Designer Nguyen Hoang Tu.
Photographer Harry Vu captured the moments between Nguyen Hoang Tu's Purity and Rolls Royce New Ghost in the photo series of the same name - Purity. Arranged as pure moments flashed by in the blink of an eye, the series has "movement in stillness" no matter what you look at it - coming together to deliver visual arts gifts, from fashion to photography. The idea to develop the concept of this photoshoot was inspired by the "blinks of eyes" when standing in front of surprising beauties, as well as to feel the beauty of minimalism that sometimes requires very sharp eyes and details, and it is also the intention that young photographer Harry Vu sent.
Find out more about Rolls-Royce Motor Cars here.