Wishing you a Merry Christmas!

This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





Celebrating Women in Full Color

Colors are more than just visual. They tell stories, reflect emotions, and help shape moods. For Vietnamese Women’s Day, we wanted to celebrate the magic of colors in women’s lives. And what better way to do it than through a video campaign featuring three remarkable women: Nicky Khanh Ngoc, Thao Tam, and Minh Ha.

 

 

In this campaign, each of these women shared the colors that hold special meaning in their lives while engaging in activities they love—or even trying something new for the first time. Whether through their favorite creative outlets or new experiences, they reflected on how these colors empower, comfort, and express who they are.

 

 

This Women’s Day, it’s an opportunity to reflect on the colors that inspire confidence and bring comfort. Whether it’s the bold hue of a favorite lipstick, a beloved outfit, or a shade that lifts the spirit, colors have a way of brightening life in meaningful ways.

 

 

At Union Square Vietnam, we celebrate all the women who bring color into the world. Here’s to a vibrant Vietnamese Women’s Day!

Discover Botanical Couture at Union Square

Floral fashion and botanical designs have long been celebrated for their beauty, but at Union Square Vietnam, we’re adding a fresh twist inspired by the book "Shoe Fleur", published in 2007 by renowned artist Michel Tcherevkoff. This imaginative collection of botanical shoes and accessories sparked our creativity to craft botanical couture in the form of two dresses displayed in a garden setting. Given our location in the vibrant heart of Vietnam, we chose to highlight tropical flowers and plants, reflecting our rich local biodiversity and cultural heritage.

 

 

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From 19.-23.7., we warmly invite you to admire our exquisite handcrafted botanical dresses and pls step behind the dresses to snap a memorable photo of you and your friends!

 

 

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Visit us at the Dong Khoi Lobby during Union Square’s opening hours.

We look forward to welcoming you!

[Ô by L'OFFICIEL 2023] The Body of Art

We’re excited to have L’Officiel with us this week for their exhibition 'The Body of Art', a place that consistently honors the power of the human form, leaving an indelible mark in both art and fashion. From impressive sculptural forms to meticulously crafted designs, this exhibition weaves a captivating narrative, seamlessly merging the realms of fashion, technology, and art.

Get ready to immerse yourself in an enchanting experience that awaits your presence.

📍OPENING HOURS: 10 AM - 8 PM | 08 - 11.12.2023
📍LOCATION: Union Square Building - 53 Lê Thánh Tôn, District 1, Ho Chi Minh City

Light and shadow have been “materialized” into Hermès latest high jewelry collection

Hermès has launched recently the high jewelry collection Les Jeux de l’Ombre, designed by Pierre Hardy, creative director of Hermès jewelry, featuring the movement of shadow and its relationship with light, and the contrasts that connect them.

The luxury house Hermès has exploited the human perspective about the dichotomy between light and dark to create its latest high jewelry collection Les Jeux de l’Ombre – or “The Game of Shadow”. Mysterious and graceful, this collection celebrates the relationship between light and shadow through the beauty of material – germs in different variations of shade.

The collection of 53 pieces, each more illuminating than the other, showcases the deep relationship between steadfast darkness and gentle light through the art of craftsmanship. When exposing under the light, the jewels seem to be released from the darkness to shine in multicolored radiance. The abstract relationship between light and darkness is clearly depicted.

Featuring the craftsmanship of excellence, these designs by Hermès capture an abstract concept with eye-catching pieces.

 

Saint Laurent
Spring Summer 23
by Anthony Vaccarello

From the moment Yves Saint Laurent discovered Marrakech in 1966, the city became the designer’s intimate refuge, where he enjoyed a calmer, easier rhythm of life in contrast to his busy Parisian work schedule.

The eminent personal significance of Marrakech for the house founder is the evocative backdrop for Anthony Vaccarello’s thoroughly forward-looking Men’s Spring Summer 2023 collection for Saint Laurent. If there ever was a line between what constitutes a ‘masculine’ wardrobe and what makes clothes ‘feminine,’ it elegantly dissolves here.

The tuxedo, perhaps the most seminal element of the Saint Laurent vocabulary, once again gets reinterpreted, refined and imbued with possibility, a continuation of the variations Vaccarello explored in the brand’s Autumn Winter 2022 collection for women. Exciting choices encompass new collar and shoulder solutions, single and double-breasted options, as well as a debonair yet modern cream iteration of the tuxedo in lightweight silk faille.

A predominant high waist and wide leg create an elongated shape occasionally interrupted with narrow or boxy accents. The silhouettes are globally more relaxed, reflecting an ease of life typical of Marrakech. Outer pieces are looser, fluid, less constructed: gathered satin coats envelop the body almost to the ground while tailored jackets have a graphic sharpness. Grain de poudre, a finely tactile wool fabric with a long association at the house – Yves Saint Laurent loved using it – makes a strong showing, recurring in multiple looks.

The show’s setting honors the majestic beauty of Morocco : inspired by Paul Bowles’ 1949 novel The Sheltering Sky, Vaccarello, in collaboration with the London-based artist and stage designer Es Devlin, conceived an awe-inspiring set in the middle of Agafay desert – a ring-shaped luminous oasis amid the vast, arid unknown. Hope and mystery juxtaposed as a metaphor for life’s fascinating complexity.

In Bowles’ timeless words :

“We think of life as an inexhaustible well. Yet everything happens a certain number of times, and a very small number, really. How many more times will you remember a certain afternoon of your childhood, some afternoon that’s so deeply a part of your being that you can’t even conceive of your life without it? Perhaps four or five times more. Perhaps not even. How many more times will you watch the full moon rise? Perhaps twenty. And yet it all seems limitless.”

Find more information about Saint Laurent at here