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171 Dong Khoi, Ben Nghe
Ward, District 1, HCMC,
Vietnam

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Category: Fashion

Rue Miche L’édition Grand Opening: A Celebration of Emerging Fashion

Posted on by mkt.team

On October 3rd, Rue Miche officially opened its second branch at Union Square — marking a new chapter for the city’s creative fashion scene.

Born from a collective spirit, Rue Miche has always stood for the new generation of style: unafraid to experiment, redefine, and express. The grand opening of Rue Miche L’édition was more than just an event; it was a celebration of youth, individuality, and the evolving rhythm of Vietnamese fashion.

From designers and creators to stylists and street photographers, the evening brought together a community that shapes how fashion feels today — raw, authentic, and full of energy.

As Rue Miche expands into its new home at Union Square, it continues to build a hub for fashion-lovers, emerging labels, and creative voices to connect and thrive.

Because the future, as always, belongs to those who dare to define it.

Wishing you a Merry Christmas!

Posted on by mkt.team

This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





This holiday season, we invite you to create unforgettable memories with your loved ones. Discover hidden surprises, playful benches and toy displays around our Gift factory decorations—perfect for a joyful holiday photo. Come by, soak in the Christmas cheer, and make it a season to remember.





Celebrating Women in Full Color

Posted on by mkt.team

Colors are more than just visual. They tell stories, reflect emotions, and help shape moods. For Vietnamese Women’s Day, we wanted to celebrate the magic of colors in women’s lives. And what better way to do it than through a video campaign featuring three remarkable women: Nicky Khanh Ngoc, Thao Tam, and Minh Ha.

 

 

In this campaign, each of these women shared the colors that hold special meaning in their lives while engaging in activities they love—or even trying something new for the first time. Whether through their favorite creative outlets or new experiences, they reflected on how these colors empower, comfort, and express who they are.

 

 

This Women’s Day, it’s an opportunity to reflect on the colors that inspire confidence and bring comfort. Whether it’s the bold hue of a favorite lipstick, a beloved outfit, or a shade that lifts the spirit, colors have a way of brightening life in meaningful ways.

 

 

At Union Square Vietnam, we celebrate all the women who bring color into the world. Here’s to a vibrant Vietnamese Women’s Day!

Discover Botanical Couture at Union Square

Posted on by mkt.team

Floral fashion and botanical designs have long been celebrated for their beauty, but at Union Square Vietnam, we’re adding a fresh twist inspired by the book "Shoe Fleur", published in 2007 by renowned artist Michel Tcherevkoff. This imaginative collection of botanical shoes and accessories sparked our creativity to craft botanical couture in the form of two dresses displayed in a garden setting. Given our location in the vibrant heart of Vietnam, we chose to highlight tropical flowers and plants, reflecting our rich local biodiversity and cultural heritage.

 

 

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Ein Beitrag geteilt von Union Square Vietnam (@unionsquare_vn)

From 19.-23.7., we warmly invite you to admire our exquisite handcrafted botanical dresses and pls step behind the dresses to snap a memorable photo of you and your friends!

 

 

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Ein Beitrag geteilt von Union Square Vietnam (@unionsquare_vn)

Visit us at the Dong Khoi Lobby during Union Square’s opening hours.

We look forward to welcoming you!

[Ô by L'OFFICIEL 2023] The Body of Art

Posted on by mkt.team

We’re excited to have L’Officiel with us this week for their exhibition 'The Body of Art', a place that consistently honors the power of the human form, leaving an indelible mark in both art and fashion. From impressive sculptural forms to meticulously crafted designs, this exhibition weaves a captivating narrative, seamlessly merging the realms of fashion, technology, and art.

Get ready to immerse yourself in an enchanting experience that awaits your presence.

📍OPENING HOURS: 10 AM - 8 PM | 08 - 11.12.2023
📍LOCATION: Union Square Building - 53 Lê Thánh Tôn, District 1, Ho Chi Minh City

Light and shadow have been “materialized” into Hermès latest high jewelry collection

Posted on by mkt.team

Hermès has launched recently the high jewelry collection Les Jeux de l’Ombre, designed by Pierre Hardy, creative director of Hermès jewelry, featuring the movement of shadow and its relationship with light, and the contrasts that connect them.

The luxury house Hermès has exploited the human perspective about the dichotomy between light and dark to create its latest high jewelry collection Les Jeux de l’Ombre – or “The Game of Shadow”. Mysterious and graceful, this collection celebrates the relationship between light and shadow through the beauty of material – germs in different variations of shade.

Light and shadow have been materialized into Hermès’ latest high jewelry collection.

The collection of 53 pieces, each more illuminating than the other, showcases the deep relationship between steadfast darkness and gentle light through the art of craftsmanship. When exposing under the light, the jewels seem to be released from the darkness to shine in multicolored radiance. The abstract relationship between light and darkness is clearly depicted.

The exquisite designs go beyond normal limits.

Featuring the craftsmanship of excellence, these designs by Hermès capture an abstract concept with eye-catching pieces.

Hermès’ new high jewelry collection continues to praise the top-notch craftsmanship of its artisans.Find out more about Hermes here