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Category: Luxury

Hermès opens a new expanded store in HCMC's Union Square

Posted on by mkt.team

Hermès is delighted to announce the opening of a new duplex store within the Union Square in Ho Chi Minh city, Vietnam, on the 16th September 2022. The dual-aspect unit spans on two floors, a significant expansion from its former location in an adjacent unit, allowing visitors to explore all 16 Hermès métiers - including, for the first time, the beauty offering. The new store occupies a noteworthy corner spot in Ho Chi Minh city's vibrant District 1, overlooking both the city's grand 19th-century opera house and the tranquil Lam Son Square. 

Conceived by the Parisian architecture agency RDAI, the store opens directly onto the historic Dong Khoi Road. Its distinctive façade integrates woven wooden panels which offer a subtle nod to Vietnam's artisanal weaving tradition and ensure light filters into the store. Inside, the space is characterized by a bold use of colour, which pays homage to local craftsmanship as well as the house's enduring savoir-faire. The palette draws on the classical French architecture of the city as much as the vibrant shades of the local landscape. 

Stepping into the store from the Dong Khoi Street entrance, guests are greeted with a striking display of women's silks, followed by the jewellery and perfume collections leading to leather goods beyond. A bright mosaic floor set with the emblematic Hermès ex-libris creates a cheerful atmosphere, inviting to discover the equestrian and homeware collections to the right. To the left, a sweeping staircase in tobacco-coloured stone with rusty-red metal railings and a leather-wrapped double handrail dissipates light through the space and leads to the second floor. 

Ascending the stairs, visitors discover a wooden version of the carré "Pégase Paysage" by Christian Renonciat, lacquered by local craftsmen, before being embraced by the rosy-toned environment that houses the women's ready-to-wear collections. Progressing to the airy jewellery and watches department leads to the men's ready-to-wear and the shoe collections. A warm ambiance is created by brightly hued carpets in patterns inspired by undulating rice terraces, with marmorino walls in terracotta shades for women and copper-yellow shades for men. Intimate spaces allow for surprises: the women's spacious fitting room, for instance, is lined in embroidered azure-blue fabric with dots of bronze, giving the impression of sparkling water. 

A series of custom windows by the Vietnamese sculptor Thai Nhat Minh have been commissioned to inaugurate the new store. Born in Vinh Phuc province, north of Hanoi, Thai Nhat Minh's work typically explores the simplification of form to capture emotion and spirit. For Hermès, the artist has created a typically animated work incorporating traditional paper flowers from Thanh Tien village in Phu Mau commune, which is renowned for making paper flower offerings, in particular lotus flowers. Featuring a "flower horse", a three- dimensional model of a horse made of paper, and submerged in a magical, surreal, and romantic world, the vitrines perfectly encapsulate the meeting of Hermès's equestrian heritage with Vietnam's traditional craft. 

An unabashed impulse for colour informed by the local landscape and an equally enthusiastic embrace of traditional craftsmanship ensures that this Hermès store will enchant both local clients and new guests alike. 

Since 1837, Hermès has remained faithful to its artisan model and its humanist values. The freedom to create, the spirit of innovation, the constant search for beautiful materials, the transmission of savoir-faire of excellence, and the aesthetic of functionality all forge the singularity of Hermès, a house of objects created to last. An independent, family-owned company which encompasses 16 métiers, Hermès is dedicated to keeping the majority of its production in France through its 52 workshops and production sites and to developing its network more than 300 stores in 45 countries. The group employs more than 18,400 people worldwide, including more than 11,500 in France, among whom more than 6,000 are craftsmen*. Axel Dumas, a sixth-generation family member, has been Hermès CEO since 2013. 

Founded in 2008, the Fondation d'entreprise Hermès supports projects in the areas of artistic creation, training and the transmission of savoir-faire, biodiversity, and the preservation of the environment. 

* As of 30th June 2022 

Find out more about Hermes here 

The Art Exhibition of Post Opulence by Rolls-Royce HCMC

Posted on by mkt.team

“Post Opulence” is a distinct expression of luxury in the new age of Rolls-Royce. This design philosophy removes the external glamor in favor of the owner's inner calm and quiet. 

“Post Opulence is the latest trend of design as well as lifestyle in general, this will be the beginning of a new design style in the future.” 

 

What Is Post Opulence’s Design Language? 

The modern world is witnessing a significant shift in the lifestyles of High Net Worth (HNWI) and Ultra High Net Worth (UHNWI) individuals. The age of collectors and owners, especially of the Rolls-Royce brand, is getting younger daily. It is accompanied by a change in perspective, life perspective, and aesthetic gout. The current view of beauty focuses on experiences that are personal, less flashy, and highly applicable in life. Minimalism is becoming increasingly popular after the historical changes in the world, not only in the car industry but also in many other fields of art.  

Post Opulence is a distinct expression of luxury in the new age of Rolls-Royce. This design philosophy removes the external glamor in favor of the owner's inner calm and quiet. "Post Opulence is the latest trend of design as well as lifestyle in general; this will be the beginning of a new design style in the future." - Alex Innes, Head of Coachbuild at Rolls-Royce.  

 

 

But minimalism at the hands of Rolls-Royce design engineers is not simply omitting details but a long research process so that the perceiver can understand to achieve a refined beauty. Economical and pure – no frills, no frills. Minimalism is consistently expressed from the form of the exterior to the interior, smoothly combining a modern technological trend with centuries-old heritage values. Those are pure, elegant, and sophisticated works of art but still have a unique personal impression.  

When designer Henry Cloke came up with the idea for the New Ghost project, the team had to revise the definition of "Post Opulence" countless times. Cloke recalls: "As a designer, I envisioned the New Ghost to be like London's The Shard against the classical Baroque buildings opposite. It is absolute minimalism, created by the skillful light application, not flashy or ostentatious. This is also what our designers want."  

To do that, Rolls-Royce had to make significant changes, such as manual welding of the aluminum body. Each beam of light reflected on the shell will become parallel bright fringes, running along the length of the Ghost. This is also the premise for creating the unique visual effect of Ghost with a slim, no-frills body. 

 

“Post Opulence” Through The Eyes Of Young Artists 

On July 29, Rolls-Royce Ho Chi Minh City held an intimate event that also involved fashion, photo art and culinary art. 

Empathizing with the Post Opulence design language on Rolls-Royce New Ghost, talented young designer Nguyen Hoang Tu created the Purity collection. The ten samples in purity are ten poetic perspectives honoring the beauty of Vietnamese women: Queen, Zero-Waste Symmetry, Grace, Breeze, Grace, Corner & Line, Mirror Mirror, Still, Substance and Outlier. Honoring the purity of the material, instead of sophisticated decoration, designer Nguyen Hoang Tu has approached in the direction of "simplifying" every detail, from the cut to the seam. His designs are no less attractive because of that; on the contrary, he skillfully combines the extremes of hard and soft, curved and straight, simple and complex. To achieve simplicity in look, the designer had to think a lot to reduce the number of cuts and seams and put them in the right place. The purity collection created by designer Nguyen Hoang Tu is an extension of Post Opulence thinking in fashion.  

 

 

"When looking at the style towards purity - Post Opulence that Rolls-Royce designers put on the New Ghost logo, Tu came up with inspirations to create the "Purity" collection. The simplicity here is not the usual, but the complexity is refined even more, leaving out what is unnecessary to honor expensive details and design techniques. Shining forth." – Designer Nguyen Hoang Tu. 

Photographer Harry Vu captured the moments between Nguyen Hoang Tu's Purity and Rolls Royce New Ghost in the photo series of the same name - Purity. Arranged as pure moments flashed by in the blink of an eye, the series has "movement in stillness" no matter what you look at it - coming together to deliver visual arts gifts, from fashion to photography. The idea to develop the concept of this photoshoot was inspired by the "blinks of eyes" when standing in front of surprising beauties, as well as to feel the beauty of minimalism that sometimes requires very sharp eyes and details, and it is also the intention that young photographer Harry Vu sent.

Find out more about Rolls-Royce Motor Cars here.

The Bentley Home Collection: Inspiring A New Way To Live

Posted on by mkt.team

Launched in 2013, the Bentley Home collection signifies a new vision and expansion for the most sustainable luxury automotive brand in the world: Bentley Motors. Defined by exquisite, cutting-edge materials and exceptional craftsmanship, the Bentley Home collection transforms the beloved Bentley brand to revolutionize interior design. The collaboration between the British Maison, remarkable Italian artisans, and the most innovative designers makes this world-class collection a champion of luxury furniture.   

Designed by world-renowned architect and designer, Carlo Colombo, the strong distinctive lines and timeless shapes of each creation materializes with the expression of luxury in all the details. Just last year, Bentley Home launched its new, 2021 Collection, which features four bold furniture designs hand-crafted with unique materials and finishes that blend innovation, technology, and fine craft.  

Now, you can live the way you drive. In luxury.

 

Kepi Coffee and Side Tables

 

The Kepi coffee and side tables redefine what a living room coffee table should look like. Inspired by the elegant detailing of a Bentley dashboard, the Kepi C table interprets Bentley Motors vision into furniture design. The Kepi C table features overlapping cylindrical elements at different heights with leather structures. It also comes with a wooden top covered in leather, veneered Warm Grey Fiddleback Sycamore, or Burr Walnut Briar-Root.

 

Leiston Veneered Armchair

Inspired by the legendary Bentley Continental GT, the Leiston Veneered Armchair designed by the acclaimed architect and designer Carlo Colombo features embracing curves, soft diamond quilting on the interior of the back and armrests, and precious metal frogs bearing the Bentley logo attached to the frame. This stylistic and elegant design is a reflection of the exquisite craftsmanship of the Bentley Home Collection.

 

Ambleside Veneered Bedside Table

 

The Ambleside Veneered Bedside Table offers a contemporary update of the traditional bedside cabinets. While the top and external frames feature veneered Warm Grey Fiddleback Sycamore, Smoked Liquidambar or Burr Walnut briar-root, the top can be customised to come in Calacatta or Valentine Grey marble. The overall aesthetics is a unique reimagination of a bedside table with internal structures that rise like an exquisite mystery box.  

 

President Veneered Desk

 

Inspired by the evocative interior designs of Bentley Motors, the President Desk features the aerodynamic style and silhouette that reflects the world of automobiles. This time, the innovative interior of Bentley Motors is translated into your office. This exquisite desk with attached storage space comes completed with a full and curvilinear structure entirely covered in leather. It also comes in wooden top covered in leather, with tempered extra-clear glass, veneered Warm Grey Fiddleback Sycamore, Toffee Brown Smoked Larch, Smoked Liquidambar or Burr Walnut briar-root.  

New Dior store at Union Square Saigon

Posted on by mkt.team

 

Dior Debuts A New Store At Union Square, Saigon’s Premier Shopping Destination

 

With a spacious layout elaborately designed to encapsulate the luxury brand’s spirit, Dior at Union Square,  a new store in the heart of Saigon guarantees a unique experience for fashionistas from around the world.

Preserving the essence of the French Maison of Sir Christian Dior and his passion for art, the store’s creative interior designs, and decor reflect the brand’s audacious and quintessential identity. The store illuminates a radiant atmosphere with white and gold decor and a soft color palette highlighting the interior walls. Additionally, the interior of Dior is decorated with the original artworks from the prominent Negropontes Gallery in Paris accompanied by luxurious furniture brands like Agapecasa, Domeau Peres, Da le Espada, Massproduction, and Armenio. 

From the elite interior decor and architectural designs to the unique experience that the store has to offer, Dior at Union Square truly embodies the essence of the luxury brand by optimizing the use of space, allowing customers to flow freely to and from every corner of the store.

While the women’s section of the store is interspersed with a white, gold, and beige palette and a display area with ready-to-wear women’s designs, the men’s section is carefully curated with blue tones and gentle beige, emphasizing the masculine elegance of the men’s collection.

In addition to that, the space between the men’s and women’s sections is carefully crafted to include alternating displays of jewelry, accessories, shoes, and handbags, creating an all-encompassing shopping experience for Dior customers. 

But that’s not even the best part. 

Dior at Union Square offers a unique, VIP experience with unlimited customizations on a variety of products including the Dior Book Tote bag, the Saddle bag, shoes, and accessories, enabling customers to personalize their favorite items. This premier service integrates modern technology with the brand’s ability to improvise masterful designs in order to create the best product for its customers. Dior also includes an exclusive lounging area alongside the fitting rooms to enhance the shopping experience of Dior’s VIP customers. 

Being a local trendsetter or an international fashionmonger, you’re no stranger to Dior’s renowned Haute Couture. With every new store, Dior continues to empower women to rediscover joy, elegance, and beauty by revolutionizing the conventions of elegance and femininity. But the French Maison does not only create fashion, it creates an all-inclusive experience, from the architectural structures and interior design that customers see when they first enter the store to each clothing item that is worn. No matter where you are from or where you are heading, Dior will inspire you to embrace your extraordinary individuality. And now, you can get the full VIP experience at Dior Union Square.

7 Fashion Trends for Fall/Winter 2022

Posted on by union

Despite the world being upended by a global pandemic and the rise of international crises in the last few years, 2022 is looking a bit brighter. Designers from all walks of life have grappled with the question: “How do we make clothes that’s reflective of the current state of the world?” As society begins to normalise, so too does the fashion industry. 

This year’s Fall/Winter Collections of 2022 presented at New York Fashion Week and Paris Fashion Week has taken the world by storm. From Saint Laurent’s sophisticated tailoring and re-imagined vision of the modern woman to Hermès’ construction of leather and fine knitting to convey the growth of femininity, as well as the strong personality in Christian Dior, this year’s runways made a way for classic fashion trends to re-emerge, this time with an audacious sense of new-age femininity. Featuring a cross-section between retro and modern patterns and traditional suits with a sprinkle of risque details, the Fall/Winter Collections of 2022 has got a whirlwind of edginess, 90’s throwback, festive colours, classy knits, oversized suits, and a whole lot of sequins. 

Without further adieu, here are the 7 Fashion Trends for Fall/Winter of 2022. 

 

Knits 

Knitwear is far from novelty, but the Fall/Winter Collections of 2022 have added some fresh and surprising elements. Feminine and sensual or classic and timeless, knitwear has been redesigned and crafted to express elegance with a pop of colour. Knubby, hand-knitted outerwear and oversized knitted coats have graced the runways in sophistication while other designers like Zoe Champion and Wei Lin have demonstrated a multitude of ways to play with the texture of this versatile material. 

Sweater weather has never looked better. From Dior’s striped sweaters, Ulla Johnson and Bevza’s lengthy and cozy sweater dresses to Fendi’s maxi knitted skirt, knitwear is back with more to accessorise than before and with a perfect opportunity to play up layering. 

 

Leather 

Designers have showcased their Fall/Winter Collections for 2022, and it’s clear that leather (and faux leather) is coming back in all forms. Hermès, Saint Laurent, Louis Vuitton, Christian Dior and all of our staple designer brands have utilised leather in a myriad of ways. 

From mini skirts and versatile leather jackets to handbags and leather boots, our favourite designers have highlighted the authenticity of the essence of leather while reconceptualizing this timeless material into modern-day pieces. New York Fashion Week has seen leather jackets and trench coats dominate the stage, a reminder that you can never go wrong with leather.

 

Chain Belts 

Although we’ve come a long way in 2022, the 90’s best of the best are still lingering with us. Hence, chain belts are going to be the queen of accessories this coming Fall/Winter, and Chanel is leading the way. 

Pair it with a high-waisted trouser and box-cut jacket or dress it down with low-cut pants, accentuating the midriff, and you’ve got a confident, bold statement on the scene.

 

Low-rise Pants 

While high-waisted pants have been dominating the market in the new era, low-rises are making a comeback. From designer brands like Bottega Veneta to Balenciaga, low-rise bootcut, cargo pants, and denim jeans are all hitting the runway in full force this season. 

The runways have demonstrated the versatility and class of exquisite low-rise trousers and denim, made loosely to sit along the hips, exposing a little midriff for our everyday, modern woman.

 

Sheer & Shiny 

Nothing says sultry and sexy more than a little shiny and sheer. Or in this case, a lot of sheer. Christian Dior, Tom Ford and Givenchy are spicing up this Fall/Winter season with elegant silhouettes and embellished sheer pieces. From metallic sheer dresses and colourful sheer tops to sheer black tights inspired by Blumarine and embroidered by Gucci, shimmery sheer and classic sheer accessories have broken through the barriers of Spring and Summer and made its way to our Fall/Winter collections. 

Trench Coats 

You can never go wrong with a statement trench coat, certainly not with the many iterations of trench coats featured in the Fall/Winter Collections. From its history of practical, military wear, the trench coat has transformed its way into our hearts as a simple, elegant, and functional piece that transcends gender lines. 

With classic felt material, the Christian Dior Fall/Winter collection of 2022 has made its mark in this year’s lineup. You can expect to see more of the casual, chic look pairing various types of trench coats. 

 

Bra Tops & Bralettes 

Bralette in the Fall or Winter? You might think we’re crazy, but that’s what the runways are cooking up this season. From Fendi’s neoteric cuts to Versace’s elegant patterns, bralettes are the microtrend for Fall/Winter 2022. 

Infuse a little sexy into your wardrobe by pairing bralettes and bra tops with oversized suits, suit jackets, or a pencil skirt, or you can dress it down with a baggy button-up worn open, or a pair of loose jeans. Best worn with loose, slouchy clothing, an embellished bralette is sure to make a statement. 

2022 will be the year for fashion’s comeback, and this time, with a sprinkle of nostalgia. We can expect to see brighter colours and unique textures recreated from vintage pieces as we head into the Fall and Winter, an indication and reflection of what designers and consumers alike are hoping for as we enter a new era.

 

A Spotlight of Bvlgari – B.zero1 New Classic 2022

Posted on by Union Square

Believe in the future. Feel the excitement of all that is about to come. Whatever our dreams, we are made to have projects and ambitions, to set new lifegoals and above all to have faith in our ability to get to where we want to be.

Always a step ahead of the times and driven by its spirit of innovation, in 2022 B.zero1 debuts with a reinterpretation of its timeless classic enriched with a wave-shaped diamond décor - a metaphor for that powerful momentum toward opportunities, personal growth and positive change. A jewel to celebrate the accomplishments that open the path to new beginnings and to unprecedented, exiting journeys.

Created in 1999 to celebrate the future and welcome the year 2000, B.zero1 collection channels the strength that underlies every fresh start even through its name: the “B” stands for Bulgari, “zero” for the new millennium and the number “1” for new, infinite beginnings.

A meaning translated into the icon’s emblematic design: its endless spiral is a reminder that it’s always a good moment to blaze the own trail, because behind every turn there is an opportunity and a “chapter 1” waiting to be written.

Small or big achievements, for the world or for a single existence. Discoveries, changes, long-awaited lifegoals, eye-opening revolutions, a new personal record. And more: a new job, a new relationship or friendship, an inspiring journey. The new B.zero1 creation is there to commemorate the moment, every moment, and tell each and every one of us: dive with fierceness into yourself and give shape to your visions.

Conjuring Rome’s magnificent Colosseum in its fluid, sculptural and unmistakably architectural forms, the new B.zero1 ring features a sparkling diamond-set wave embracing the distinctive central spiral on both ends. This subtle touch adds a note of sophistication to the timeless and eternally modern design of the icon, giving shape to a new classic. Available in the three-band version in 18 kt yellow, rose or white gold, the new rendition fuses its legendary convention-defying spirit with the evocative force of its new inspiration.

Once more B.zero1 confirms itself as the jewel-icon of those who live life in their own terms, who have the courage to face challenges and conventions, to achieve their little and big goals with determination and audacity. Born from the brave ambition of revolutionizing the aesthetic codes in the world of jewellery design through creativity and imagination, B.zero1 is side by side to anyone who dares to dream, and who does everything to transform a bold vision into the reality of their own life.