A Spotlight of Bvlgari – B.zero1 New Classic 2022

Believe in the future. Feel the excitement of all that is about to come. Whatever our dreams, we are made to have projects and ambitions, to set new lifegoals and above all to have faith in our ability to get to where we want to be.

Always a step ahead of the times and driven by its spirit of innovation, in 2022 B.zero1 debuts with a reinterpretation of its timeless classic enriched with a wave-shaped diamond décor - a metaphor for that powerful momentum toward opportunities, personal growth and positive change. A jewel to celebrate the accomplishments that open the path to new beginnings and to unprecedented, exiting journeys.

Created in 1999 to celebrate the future and welcome the year 2000, B.zero1 collection channels the strength that underlies every fresh start even through its name: the “B” stands for Bulgari, “zero” for the new millennium and the number “1” for new, infinite beginnings.

A meaning translated into the icon’s emblematic design: its endless spiral is a reminder that it’s always a good moment to blaze the own trail, because behind every turn there is an opportunity and a “chapter 1” waiting to be written.

Small or big achievements, for the world or for a single existence. Discoveries, changes, long-awaited lifegoals, eye-opening revolutions, a new personal record. And more: a new job, a new relationship or friendship, an inspiring journey. The new B.zero1 creation is there to commemorate the moment, every moment, and tell each and every one of us: dive with fierceness into yourself and give shape to your visions.

Conjuring Rome’s magnificent Colosseum in its fluid, sculptural and unmistakably architectural forms, the new B.zero1 ring features a sparkling diamond-set wave embracing the distinctive central spiral on both ends. This subtle touch adds a note of sophistication to the timeless and eternally modern design of the icon, giving shape to a new classic. Available in the three-band version in 18 kt yellow, rose or white gold, the new rendition fuses its legendary convention-defying spirit with the evocative force of its new inspiration.

Once more B.zero1 confirms itself as the jewel-icon of those who live life in their own terms, who have the courage to face challenges and conventions, to achieve their little and big goals with determination and audacity. Born from the brave ambition of revolutionizing the aesthetic codes in the world of jewellery design through creativity and imagination, B.zero1 is side by side to anyone who dares to dream, and who does everything to transform a bold vision into the reality of their own life.

Bvlgari- The classic icons in contemporary design

The evolution of jewellery dates back to more than 25,000 years ago when jewellery pieces were worn for protection against demons, bad luck, and illnesses. Over time, the purpose of jewellery evolved to symbolise love, wealth, and status. Now, Haute Joaillerie continues to thrive despite financial insecurities and fluctuating global markets in 2022.

From powerhouses like Cartier and Dior to Bvlgari and Piaget, high jewellery has revolutionised luxury into a timeless elegance. In this modern age, we’ve seen the transformation of high jewellery in all forms to reflect the progression of the everyday, modern woman. Gold body chains adorning bare midriffs and layered necklaces to accentuate a pristine décolletage, jewellery has evolved as women have — with nothing but confidence.

The most expensive jewellery in the world is not only measured by its materials or branding but by the craftsmanship that comes with each signature piece. High-end jewellery is an art that inspires imagination and strives for the symbol of success. What was once an object of beauty has long been extended to expression and status, more of the latter than the former, especially when we’re talking about luxury jewels. True haute joaillerie can withstand the test of time.

Sotirio Voulgaris’ origins of an exceptional silversmith in the Pindus Mountains of northern Greece expanded to opening his first store in Rome in 1884, creating what we now know as one of the most influential brands in luxury jewellery, watches, and fashion; BVLGARI.

From the 1970s to the 2000s, the exponential progression BVLGARI allowed the brand to compete on the world’s stage in the high-end jewellery industry. With celebrity devotees like Sophia Loren, Audrey Hepburn and Elizabeth Taylor, and a lineup of retail stores opening internationally, BVLGARI became the trailblazers of haute joaillerie, and is now known as one of the best watchmakers in history.
LVMH Moët Hennessy Louis Vuitton acquired BVLGARI in 2011 for $6 billion USD, the highest the company has ever offered any other company. Known for its impeccable craftsmanship and vibrant gemstones and diamonds, BVLGARI continues to create unforgettable, timeless accessories that are sought after by those with wealth and status.

One of the most expensive and timeless collections of BVLGARI would have to be the Serpenti collection. A vision inspired by Greek and Roman mythology, the Serpenti collection is an iconic representation of wisdom, life, strength, and seduction, much like the serpent in these folklores. Preserving the mythological sentiment of the serpent, the brand created iterations of this magnificent collection to be dangerously alluring, attracting the most famous celebrities around the world.

Over the years, the Serpenti collection expanded to include watches, rings, bags, and more. Despite the fast-approaching modern era, the BVLGARI Serpenti collection remains true to its core, safeguarding the symbolic serpent in every design while redefining the aesthetics and style to not only reflect the evolution of women but also transcend the bounds of high-end jewellery in the modern era. With each gem intricately cut and crafted to fit the detailing of the jewel and specifically designed with glamour and comfort, the BVLGARI house makes every piece feel like a subtle and glorious second skin.

Using only the best cut gems and 18-karat gold for its collection, BVLGARI powers through a new age with contemporary and sophisticated designs while preserving the root of its traditions. Inevitably, it continues to be one of the most well-known and prestigious luxury brands in history.